TG Arla Foods donates N150 million to COVID-19 intervention fund
The intervention includes a donation of N100 million to the Federal Government and distribution of N50 million worth of products free to its esteemed consumers in supporting them to stay healthy and safe during this period.
According to the Managing Director of the company, Peder Pedersen, this kind gesture is in line with the philosophy of the company, especially during a period like this. Pedersen commended the Federal Government through the Federal Ministry of Health, Nigeria Centre for Disease Control (NCDC) and most importantly the health workers who are at the forefront of efforts aimed at containing and managing the spread of the virus.
Pedersen disclosed that the N100 million donation would be disbursed to the Crisis Intervention Fund, established by the Federal Government, and managed by the Central Bank of Nigeria to raise funds from the private sector to source equipment and infrastructure to fight the pandemic.
“As a responsible corporate citizen, we are pleased to support the Federal Government and Nigerians during this very challenging period because we believe so much in Nigeria. We have been doing business in the country and nourishing Nigerians since the early 1980s,” he said.
Also speaking, the Head of Marketing, Ifunanya Obiakor, explained that more than 37,000 households, including vulnerable people, would benefit from the donation of the N50 million worth of products.
She disclosed that the Lagos State food bank initiative would be used in distributing the products directly to the consumers.
Obiakor stated that the company is deeply concerned about the well-being of Nigerians at this particular trying period especially with certain cities under lockdown and people forced to stay at home.
She added: “As one of the food processing companies offering essential products to the populace and exempted from the ‘Lockdown’ order, critical measures are in place to ensure that in compliance with the World Health Organisation (WHO) and local regulations, operations are ongoing in order to deliver our nutritious products to the Nigerian consumers.”
She further stressed that the company had also embarked on an enlightenment and awareness campaign to educate consumers on Covid-19 based on WHO guidelines for safety at this period using its website and brand-owned social media platforms.
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