Union Bank of Nigeria has reaffirmed its strong financial position and unveiled a new strategic growth direction anchored on innovation, technology, and customer-centric service delivery.

The assurance was given by senior executives of the bank during an interactive session with media professionals held at the bank’s headquarters in Lagos.

Held at SpaceNXT, the Bank’s innovation and co-creation hub, the event provided a relaxed platform for conversation and personal connection between the bank’s leadership and members of the media, underscoring Union Bank’s appreciation of the role of media in shaping public discourse and amplifying its corporate mission.

Chief Brand and Marketing Officer, Olufunmilola Aluko, noted that Union Bank’s resilience over more than a century of operation is built on credibility, trust, and a deep understanding of the Nigerian market.

Highlighting the bank’s renewed focus, Aluko said its operations are guided by its core values, which include innovation, customer and community focus, accountability, respect and efficiency, represented by the acronym I CARE.

She explained that the principles drive every aspect of the institution’s culture and reflect its commitment to serving Nigerians while contributing to national growth.

Aluko said: “We are a Nigerian bank made in Nigeria, and everything we do revolves around our people, our communities and the greater good of the nation. We believe that telling our story truthfully and responsibly is part of our duty to the public, and that is why we continue to strengthen our engagement with all stakeholders.”

Head of Strategy and Planning, Tosin Ibikunle, who outlined the bank’s five-year strategic plan, said the future of Union Bank is defined by six key pillars: responsible business growth, employee value enhancement, technology-driven innovation, strong risk and compliance culture, improved brand equity, and capital strengthening.

He explained that the Bank has invested significantly in technology to enhance customer experience and is currently overhauling its mobile and web platforms to deliver simpler, smarter and faster digital services.

“We have the right resources, the right people, and the right mindset to take Union Bank to where it needs to be. Our goal is to leverage our 108-year heritage while building an agile, future-ready institution,” Ibikunle said.

Reaffirming the Bank’s enduring legacy and adaptability, Ibikunle said Union Bank’s strength lies in its unique blend of experience and youth. “We have Gen Zs working here alongside people who have been with the organisation for over 30 years. That mix of history and innovation is what gives Union Bank its edge,” he said.

As the bank looks to the future, its leadership emphasised that Union Bank remains committed to transparency, technological advancement, and purposeful partnerships that drive progress, strengthen trust, and sustain its position as one of Nigeria’s most resilient financial institutions.