Winners of the fourth edition of Unilever Nigeria sponsored Ideatrophy business challenge have emerged at the grand finale of the competition held in Lagos last week.
After going through several stages of the presentation, the judges went into deliberation and scrutiny on the team’s presentation. Bella Victor and Pamela Whiley, both students of Federal University of Technology, Owerri and members of Team Blueprint came out as the winner of the 4th edition of Unilever Ideatrophy. With Apex and Idealist teams as 1st and 2nd runners up respectively.
“I am truly honored and excited to be named the winner of the Unilever IdeaTrophy competition. This platform has given me the incredible opportunity to showcase my ideas, and I’m grateful for the chance to be part of such an inspiring journey. Winning this competition is a testament to the power of innovation, hard work, and persistence. It also reinforces my belief in the potential of young Africans to drive transformative change in business and society. I’m eager to take this momentum forward and continue pushing boundaries as I work towards shaping the future,” Bella Victor, Winner of the Unilever IdeaTrophy Competition said.
The Ideatrophy competition is a national competition, which gives undergraduates from various universities in the country the opportunity to develop and execute strategies that deliver business results.
The 2015 edition of Ideatrophy tagged “The Confidence to Do More” tasked the students to develop a communication and marketing plan for Rexona and also drive communication that Nigeria’s most popular and widely patronized deodorant ‘Sure is now Rexona.’
Speaking at the grand finale, the Managing Director of Unilever Nigeria Plc, Mr. Yaw Nsarkoh congratulated the winning team on their outstanding success and the other participating teams for their impressive performance during the competition.
Nsarkoh expressed Unilever Nigeria’s passion for helping to equip Nigerian undergraduates with invaluable business skills that will help them become successful entrepreneurs operating under a world-class standard. He urged the students to continue to aspire towards achieving more success. “This is not the end, it is only a beginning, we believe that whatever we call best in Nigeria should be able to hold its own against any team in the world, he said.”
He emphasised the need for creativity, which he described as necessary for survival in the workplace and life in general. He further highlighted the need for students to take advantage of the networking opportunity the competition provides. “Competition such as this provides room for development and networking as the participants get to work with people from diverse backgrounds and learn ethics, co-existence and integrity as it relates to the workplace”.
Also speaking at the event, political economist and management expert, Professor Pat Utomi, while appreciating Unilever for their contribution to growing the youths of today into potential business leaders, urged the students to take advantage of the opportunity to make a positive impact.
