Telcos, banks rank highest Ad spenders as media expenditure hits N81 billion

Though advertising expenditure dropped in the Above-the-Line (ATL) segment of the media last year to N81 billion, as against previous year’s spending of N88 billion, advertising budgets remain focused on television and newspapers...

Femi Adekoya

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Telcos, banks rank highest Ad spenders as media expenditure hits N81 billion

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