Saturday, 10th December 2022
<To guardian.ng
Search
Breaking News:

Brand Intelligence

20 Feb 2015
IN line with its tradition of promoting progressive and innovative social conversations through several social media platforms, Trends+Intelligence Network (TINK), has scheduled its Social Media Week for February 25, this year.    Holding at the Landmark Centre-SMW Experience Stage Water Corporation Road, Victoria Island, Lagos, from 10:30am till 11:30, the public discussion will be held…
Valentine
13 Feb 2015
DESPITE the eventual postponement of the presidential election by the Chairman of the Independent National Electoral Commission (INEC), Prof. Attahiru Jega, from February 14 to March 28, consumers, shopaholics and particularly the male demography of the Nigerian population, who are the major actors in the lovers’ shopping spree, have partly adduced the highly charged political…
13 Feb 2015
THE Newspaper Vendors Association Abuja (NVAA) has blamed online publications for the declining sale of newspapers in Nigeria in the past two years.    According to them, many people do not bother about buying the hard copies because the stories are already online where they are freely accessible, before papers hit the news. Online news…
13 Feb 2015
AGAINST the backdrop of the flurry of unhealthy and mudslinging political communication that has become prevalent in the Nigerian public space, the President of the Association of Advertising Agencies of Nigeria (AAAN), Mr Kelechi Nwosu, has implored politicians and their media advisers to show restraint and consideration for national unity.   In a statement released…
13 Feb 2015
AFTER 60 days of dishing out scintillating and unbelievable cash prizes of N60 million and a 2015 Range Rover Vogue to its teeming subscribers across the country, Airtel Nigeria, a leading telecoms service operator, has announced another promotional offering tagged Airtel Touching Lives.    Speaking on the promo, the Chief Executive and Managing Director of Airtel…
13 Feb 2015
THE leading source of news for marketing, media and advertising professionals, AdWeek magazine, has announced OMD as the Global Media Agency for the year 2014. The global media agency is represented in Nigeria by its local affiliate, mediaReachOMD, an IMS company led by Tolu Ogunkoya.   Adweek is a global news platform for marketing, media…
Jonathan-7 2 15
6 Feb 2015
ONE of the enduring traditions of developed democracies is the creation of fora for contestants for public office to market their programmes to the electorate before live audiences. In 2012, President Barack Obama met a feisty contender in Mitt Romney. Speech analysts and observers agree that Romney virtually pulled the rug off the silver-tongued and…
6 Feb 2015
FOLLOWING the decision of President Goodluck Ebele Jonathan to approve the appointment of Mr. Udeme Ufot, MON, as the Chairman of Advertising Practitioners Council of Nigeria (APCON), former APCON chairman appointee, Mr. Ngozi Emioma, has relinquished his earlier mandate.    APCON had been immersed in a crisis of leadership since September 2013 when Mr. Lolu…
6 Feb 2015
IT was an atmosphere of excitement recently at the Kakanfo Inn & Conference Centre, Ibadan, as hundreds of Nigerian youths auditioned for a spot in the ongoing Etisalat-sponsored Nigerian Idol Season Five.   The auditions train, which has made stops in Abuja, Benin and Port Harcourt, had an overflow of anxious and expectant youths in…
6 Feb 2015
ONE of Nigeria’s top rated experiential marketing companies, Keskese Limited, has clinched the experiential marketing business of MTN Benin Republic.   The company emerged the Agency to handle the brand activation business of the leading telecommunication company after rounds of keenly contested business pitches which involved several big agencies within Benin Republic, Nigeria and other…
Panadol
30 Jan 2015
WITHIN the realm of competitive advantage theory, marketing experts have identified cost leadership, differentiation and focus strategies as the major elements of a watertight business strategy. However, focus strategy, otherwise known as niche marketing strategy, is fast becoming a viable tool being deployed by astute brand owners and marketing professionals with the sole aim of…
30 Jan 2015
EXPERTS within the media space recently criticised the continual deterioration of finesse among Nigerian broadcast professionals. They attributed that to the inability of the Nigerian Broadcasting Commission (NBC) and by extension the Nigeria media to build strong institutions and control room over the years.    This was the position at a colloquium organised by the…

Latest

17 mins ago
The Chairman of the Publicity and Communications Committee of the Consolidation of the New Rivers Vision Campaign Council, Chief Ogbonna Nwuke, has faulted claims made by the Spokesman of the Presidential Campaign Council in Rivers State, concerning recent developments in the political space.
1 hour ago
The Federal Government has voiced worry over the low number of convictions in situations involving possible examination fraud in the country.
1 hour ago
The Senate Committee on Banking, Insurance and other Financial Institutions disclosed on Friday that it has collected the required information on the merits of the cash withdrawal limits being introduced by the Central Bank of Nigeria (CBN) for onward submission to the Senate.
2 hours ago
The new cash withdrawal limit recently released by the Central Bank of Nigeria (CBN) generated more controversies yesterday with more groups and individuals either announcing their support for the policy or kicking against it.
2 hours ago
Experts have described Lagos State’s youth population as a potential asset for further rapid economic transformation of the state and the country.