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Brand Intelligence

13 Feb 2015
DESPITE the eventual postponement of the presidential election by the Chairman of the Independent National Electoral Commission (INEC), Prof. Attahiru Jega, from February 14 to March 28, consumers, shopaholics and particularly the male demography of the Nigerian population, who are the major actors in the lovers’ shopping spree, have partly adduced the highly charged political…
13 Feb 2015
THE Newspaper Vendors Association Abuja (NVAA) has blamed online publications for the declining sale of newspapers in Nigeria in the past two years.    According to them, many people do not bother about buying the hard copies because the stories are already online where they are freely accessible, before papers hit the news. Online news…
13 Feb 2015
AGAINST the backdrop of the flurry of unhealthy and mudslinging political communication that has become prevalent in the Nigerian public space, the President of the Association of Advertising Agencies of Nigeria (AAAN), Mr Kelechi Nwosu, has implored politicians and their media advisers to show restraint and consideration for national unity.   In a statement released…
13 Feb 2015
AFTER 60 days of dishing out scintillating and unbelievable cash prizes of N60 million and a 2015 Range Rover Vogue to its teeming subscribers across the country, Airtel Nigeria, a leading telecoms service operator, has announced another promotional offering tagged Airtel Touching Lives.    Speaking on the promo, the Chief Executive and Managing Director of Airtel…
13 Feb 2015
THE leading source of news for marketing, media and advertising professionals, AdWeek magazine, has announced OMD as the Global Media Agency for the year 2014. The global media agency is represented in Nigeria by its local affiliate, mediaReachOMD, an IMS company led by Tolu Ogunkoya.   Adweek is a global news platform for marketing, media…
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6 Feb 2015
ONE of the enduring traditions of developed democracies is the creation of fora for contestants for public office to market their programmes to the electorate before live audiences. In 2012, President Barack Obama met a feisty contender in Mitt Romney. Speech analysts and observers agree that Romney virtually pulled the rug off the silver-tongued and…
6 Feb 2015
FOLLOWING the decision of President Goodluck Ebele Jonathan to approve the appointment of Mr. Udeme Ufot, MON, as the Chairman of Advertising Practitioners Council of Nigeria (APCON), former APCON chairman appointee, Mr. Ngozi Emioma, has relinquished his earlier mandate.    APCON had been immersed in a crisis of leadership since September 2013 when Mr. Lolu…
6 Feb 2015
IT was an atmosphere of excitement recently at the Kakanfo Inn & Conference Centre, Ibadan, as hundreds of Nigerian youths auditioned for a spot in the ongoing Etisalat-sponsored Nigerian Idol Season Five.   The auditions train, which has made stops in Abuja, Benin and Port Harcourt, had an overflow of anxious and expectant youths in…
6 Feb 2015
ONE of Nigeria’s top rated experiential marketing companies, Keskese Limited, has clinched the experiential marketing business of MTN Benin Republic.   The company emerged the Agency to handle the brand activation business of the leading telecommunication company after rounds of keenly contested business pitches which involved several big agencies within Benin Republic, Nigeria and other…
30 Jan 2015
WITHIN the realm of competitive advantage theory, marketing experts have identified cost leadership, differentiation and focus strategies as the major elements of a watertight business strategy. However, focus strategy, otherwise known as niche marketing strategy, is fast becoming a viable tool being deployed by astute brand owners and marketing professionals with the sole aim of…
30 Jan 2015
EXPERTS within the media space recently criticised the continual deterioration of finesse among Nigerian broadcast professionals. They attributed that to the inability of the Nigerian Broadcasting Commission (NBC) and by extension the Nigeria media to build strong institutions and control room over the years.    This was the position at a colloquium organised by the…
30 Jan 2015
CONSIDERING the unending problem of transportation in Nigeria and in Lagos especially, BAJAJ- an India’s leading tricycle manufacturer has reintroduced its RE 4S tricycle with faster speed and stability into Nigerian markets.   Speaking at BAJAJ RE 4S speed Competition over the weekend in Lagos, The BAJA Head of Marketing, Mr, Ahmad Firdous disclosed that…


Kebbi State Independent Electoral Commission (KESIEC) has said that 67,317 Permanent Voter Cards (PVCs) are yet to be collected in the state, noting that KESIEC “gives PVCs out to their rightful owners” and not by proxy.
3 mins ago
The Director of Communications, All Progressives Congress (APC) Campaign Council, Benue State, Tersoo Kulas, has described the judgment of the Federal High Court sitting in Abuja, yesterday, in the case instituted
6 mins ago
Vice-presidential Candidate of the Peoples Democratic Party (PDP) and Governor of Delta, Ifeanyi Okowa, yesterday, congratulated Senator Ademola Adeleke on his inauguration as sixth Governor of Osun State.
9 mins ago
Delta State Commissioner for Finance, Chief Fidelis Tilijie, yesterday, put the state debt profile at N272 billion. Tilije, who described the state as the most solvent, explained at a press conference in Asaba that of the amount
10 mins ago
Edo State Government has completed a two-day capacity building workshop for senior civil and public servants in the state, in line with ongoing reforms by the Governor Godwin Obaseki administration to up skill the workforce