Thursday, 28th October 2021
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Articles by Adebola Williams

27 Mar 2020
Following the recent crisis that has hit the world, crashing economies, and reordering lives, I believe it is time for leaders across sectors, for Nigeria’s 1% to stand fully with the people and serve our collective interest.
11 Jun 2019
Billions of people all over the world have a love-hate relationship with the HBO fantasy series, Game of Thrones.
25 Dec 2018
Last Friday, almost all Nigerians of voting age were glued to their television sets to watch the vice presidential candidates’ debate between Abdulganiyu Galadima (ACPN), Khadijah Abdullahi-Iya (ANN), Yemi Osinbajo (APC), Peter Obi (PDP) and Umma Getso...
28 Aug 2018
When in 2008, the then Minister of Information and Communication, Dr. Dora Akunyili launched the Rebranding Nigeria project, many Nigerians were in agreement that the country’s image needed a revamp. The nation had gone through 8 years of civilian rule led by ex-military president turned democrat, Chief Olusegun Obasanjo. President Umar Musa Yar’Adua had just…
7 Jul 2018
Not mentioning that over 3 million people pre-ordered the jerseys before its release.Granted that Nike has a stellar global marketing team and distribution network that is arguably unrivalled, it is a pleasant surprise to see how the new kit deign has captured the imagination of football fans across the world.
6 Jun 2018
Nineteen years after Nigeria returned to democracy, the country has made slow progress. Many issues which plagued us during the military rule still abound. Challenges of insecurity, healthcare, infrastructural development, and a stagnating economy are a constant feature in the Nigerian story.  The Nigerian tech ecosystem and generally, the creative industry has however seen a…
27 Apr 2018
For 85 days, Nigerians were treated to the best of reality TV entertainment from #BBNaija Double Wahala - the brainchild of Nigeria’s leading cable television platform, MultiChoice.
27 Mar 2018
“This was a major breach of trust, and I’m really sorry that this happened. Our responsibility now is to make sure that this doesn’t happen again.” This was Mark Zuckerberg’s statement to CNN’s Laurie Segall in the aftermath of the Cambridge Analytica situation which has dominated the airwaves in the past week. The CNN interview…
27 Feb 2018
The last one week has been a rough one for United Kingdom’s top food outlet, Kentucky Fried Chicken (KFC). The franchise has seen a myriad of complaints...
16 Jan 2018
The outgoing year has been an interesting one for PR professionals and brands across Nigeria. It’s the year that many brands saw a need to tighten their belts...
24 Oct 2017
There is hardly any serious entrepreneur or business owner who has not spared a thought for the health of their brand – if it is running optimally and growing or inefficient and dying.
22 Aug 2017
Many PR experts describe this as ‘humanizing your brand’. This involves telling audiences about your brand essence, its backstory, and its overall mission with a view to building an atmosphere of trust.