Founder and Chief Executive Officer, Glam Brand Agency, Bola Balogun, has received the Outstanding Lifestyle Communication Agency of the Decade award at the EDGE Awards 2025.

The event, organised by Marketing Edge, in Lagos, brought together leading figures in Nigeria’s marketing, advertising and communications industry to celebrate creativity and innovation.

Balogun, who has over 15 years of experience in beauty and lifestyle communication, was honoured for her role in building an agency that has redefined brand storytelling across West Africa. Through Glam Brand, she has helped international beauty brands connect with African audiences.

A Psychology graduate of the American University, Balogun also trained in Fashion Styling and Image Consulting at the Fashion Institute of Technology (FIT) and completed the Seed Transformation Programme at the Stanford Graduate School of Business.

Under her leadership, the firm has delivered notable campaigns, which have influenced the perception of beauty and identity in Africa.

She also serves as a national board member on Beauty Care and Wellbeing for the Standards Organisation of Nigeria (SON), where she chairs the committee on beauty brands. Balogun is the first Nigerian judge for the Advertising Week “Future is Female” Award.

Reacting to the award, she dedicated the recognition to her team and brand partners.
“For us at Glam Brand, beauty has always been more than looks. It is culture, identity and confidence. We’ve told stories that matter, and this recognition inspires us to do even more,” she said.