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Firm reiterates commitment to downstream investment

By Guardian Nigeria
27 October 2021   |   3:05 am
Quest Oil & Engineering Services Limited and owners of Ascon Oil Company has announced its reinvigorated strategy for the downstream sector.

Quest Oil & Engineering Services Limited and owners of Ascon Oil Company has announced its reinvigorated strategy for the downstream sector.

Following the acquisition of Ascon Oil Company in 2019, the company has since embarked on a nationwide rebranding exercise to bring its brand assets under the Quest umbrella.

Capitalizing on its strategy to have a robust market presence, the indigenous energy provider has unveiled additional retail outlets in Lagos with the aim of providing value to its customers.

In addition, the firm is promoting a digitally friendly energy ecosystem through the deployment of Hi-Tech solutions across its service stations. The stations are strategically located at Ikota, Admiralty Way, Lekki Phase 1, Iju (Agege) and Isolo Road, all in Lagos metropolis.

Subsequent upon the signing into law of the Petroleum Industry Act by President Muhammadu Buhari, some analysts have expressed mixed reactions about plans by the Federal Government to fully deregulate the downstream sector.

According to the Chief Executive Officer of the company, Goke Dele, “our new expansion is aligned with the Federal Government’s agenda to reposition the downstream sector, attract investment, increase efficiency and promote job creation and livelihood. Our retail stations are among the safest and most efficient in the country”.

Furthermore, Goke said: “Every smart investor wants a partner with integrity and a long-term vision. This is the reason we have put extra measures to ensure product availability and cordial relationship with all our stakeholders. We are focused on providing excellent service by deepening digital penetration in the retail sector through our fully automated, fuel dispensing pumps and Point of Sale (POS) machines, which ensures high level of accuracy and efficiency” he said.

According to the Corporate Communications & Branding Manager, Gerald Moore, “our new brand identity signifies a renewed commitment to meet our customers’ growing demand for value. However, beyond what Quest stands for which is excellence and trust, by expanding our service base, we have demonstrated capacity to scale and compete favourably”.