The All Africa Music Awards (AFRIMA) has partnered with BridgeAfric and the United Nations Educational, Scientific and Cultural Organisation (UNESCO) to host the Showbiz101 Global Workshop and Music Creation Camp.

The event, scheduled to take place from March 26-29, 2025, aims to train young creatives, foster international collaborations, and further enhance the capabilities of creators and professionals along the value chain of music production and business.

Chief Experience Officer (CEO) of AFRIMA, Adenrele Niyi, said the partnership with BridgeAfric on the event underlined the institution’s commitment to empowering Africa’s creative industry.

“As AFRIMA, part of our mission is building capacity and fostering cross-border collaborations by empowering Africa’s creative industry and providing platforms for artists to collaborate, grow, and break boundaries. Partnering with BridgeAfric for the Showbiz101 Global Workshop & Music Creation Camp is a no-brainer. This initiative is about equipping young creatives with the tools, knowledge, and global connections to thrive in the industry,” Niyi said.

He added that the event aligns with AFRIMA’s seven pillars, which include the music awards, music festivals, among others.

“Our goal is to reinforce Africa’s position as a moving powerhouse on the global music scene—one hit, one artist, one opportunity at a time and we are excited to be at the forefront of driving this initiative,” she concluded.

According to the President of BridgeAfric, Victoria Nkong, who is also an Associate Producer for AFRIMA, the workshop aims to support the future of Africa’s creative industry by focusing on the need to educate and train young talents, saying: “We believe learning is essential to solving problems in the entertainment industry. This workshop will equip young people with the skills and knowledge they need to succeed. The event will feature performances, training sessions, and recording opportunities for artists.”

Nkong added that the five-day event would bring top musicians together for a three-day global music camp, where they will create songs as a team.