APCON inaugurates committees, appoints Owodunni ASP chairperson

The Advertising Practitioners’ Council of Nigeria (APCON), recently, inaugurated three committees at the Sheraton Lagos Hotel Ikeja. The committees include, the Advertising Standards Panel (ASP), the Advertising Code Review and the Advertising Industry Standard of Practice (AISoP).

While inaugurating the committees, the Registrar/Chief Executive of APCON, Dr. Olalekan Fadolapo, charged members to develop appropriate strategies as well as deploy ‘out of the box’ ideas/frameworks that would ensure that the council fundamentally improves its regulatory mandates and service delivery.

“I am convinced that the teams we have selected here today will approach this assignment with all sense of responsibility and commitment, and serve as enablers for the achievement of the council’s success. I, therefore, charge all heads of the committees to ensure that they leave no stone unturned in carrying out their respective assignments.”

According to the APCON boss, in executing the assignment, the committees are expected to deliver well on their various tasks and within scheduled time.

He said that the task before the committees include: identifying peculiar sectorial challenges, suggest immediate and long term implementation policies, recommend action plans that will galvanise the industry, improve service delivery and benefit stakeholders.

The Code Review Committee and AISoP were expected to conclude their tasks within three months. He called on the entire industry to put all hands on deck to work together to make the advertising industry an enviable entity.

Still on strategizing and realigning its operations, the Council announced Mrs. Omowunmi Owodunni as the new chairperson of the Advertising Standards Panel (ASP) – the Statutory Panel charged with the duty of ensuring that advertisements conform to the prevailing laws of the Federation as well as the code of advertising ethics of the advertising profession.

Owodunni is the first female to head the apex regulatory body’s statutory committee. She succeeds Mr. Charles Abraham, who has been chairman since 2015 and whose tenure witnessed remarkable achievements/developmental strides.

The registrar said that the approval is a mark of confidence on the council by the government and at the same time it demonstrates the council’s obligation to change the course of history.

“We are delighted to variegate and to be change makers. Women participation and leadership in the industry must be promoted and fostered so as to bring new perspectives to achieve further progress.

He went on to say that “we are focused on improving our efficiency and further strengthening the Council’s broader commitment to investing in the highest quality of human capital, using the extraordinary pool of talent and experience available in the industry.”