APCON, KSUBLA partner to sanitise outdoor advertising in Kano
The APCON Registrar said that his visit was to explore areas of common interest for greater synergy between the two regulatory agencies.
He stated that the primary responsibility of APCON is to ensure advertising compliance with global best practices and ethical standards in order to resolve common challenges bedeviling the sector.
“We seek effective collaboration and partnership with all stakeholders for the establishment of sound ethics and professionalism in the Integrated Marketing Communications Industry.”
He pledged APCON’s commitment to collaborate with KSUBLA in order to harmonise all areas of mutual interests to guard against unethical practice. “It is pertinent to point out that this bold initiative if taken seriously, will in no small measure, create an avenue to generate more revenue for the state,” Fadolapo said.
Responding, Ahmed seized the opportunity to congratulate Dr. Fadolapo on his appointment as the Registrar/Chief Executive of the apex regulatory body. He expressed his appreciation to the registrar for making out time from his busy schedule to pay the agency a visit.
He assured the APCON team of his commitment and full-fledged support to work closely and assiduously to sanitise the business of advertising in the state by getting rid of charlatans.
“It is our desire to continue working to strengthen the partnership between APCON and our Agency. For this reason, we have planned general enforcement on all illegal structures and will ensure that, going forward, those who are not APCON certified will not be allowed to practice advertising in the state,” the DG concluded.
Meanwhile, the National Institute for Legislative and Democratic Studies (NILDS) and APCON are set to collaborate on deepening democracy in Nigeria and legislative branding.
Other areas of mutual interest covered in their discussion include re-branding and integrated marketing communications (IMC) support for the legislative arm of the government through the institute, IMC training, and education, etc.
In his address, the Director General, Prof. Abubakar Suleiman, stated that NILDS is a capacity building and think tank organ for legislators in Nigeria and indeed the ECOWAS sub-region and beyond.
He noted that the expansion of the mandate of the Institute makes it necessary for the institute to collaborate with civil society organisations and other arms of government to further deepen democracy in the country.
Fadolapo said the importance of the legislative arm of the government and the efforts of the Federal Government in establishing a positive and distinct reputation for trustworthiness and a positive set of values for all government arms and agencies.
The registrar assured the Director General that APCON would do its best in providing IMC support to the institute and the legislative arm of the government.
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