Brand and Communications consultant, Ayodotun Akinfenwa, recently launched her book at an exclusive event held at Four Points by Sheraton on November 30, 2024.

The event brought together industry leaders, business owners and communications professionals, to celebrate this landmark publication.

Ayodotun Akinfenwa is the global head of Communications, The Elevation Church; a Canva Verified Expert, Brand/Marketing Consultant/Trainer and founder, Lifestyle Hues Brand Consulting.

Fire-Up Your Brand, The hands-on guide to unleashing your brand’s potential and making it stick, is a book that covers essential concepts in today’s branding, communications, and content creation matters. It is designed to empower business owners and emerging communications professionals with practical strategies for building outstanding brands. Ayodotun Akinfenwa, renowned for her expertise in strategic brand development and executions across large-scale brands and SMEs, wrote this book to serve as a valuable resource for those aiming to elevate their brand presence (beyond logos and stationery) and thrive in a competitive market.

In attendance at the event were Soji Odedina (CEO, First Katalyst Marketing), Seyi Layade (Chief Operating Officer,Leo Burnett), Esosa Osagiede (Creative Director, Insight Publicis), Foluso Gbadamosi (Author and Coach); Pastor Bola Akinlabi (Global Co-Lead Pastor, The Elevation Church), Adedoyin Jaiyesinmi (Co-Founder, The Comms Avenue), Sharon Adaigbe (Co-Founder, The Comms Avenue), Emi Oputteh (Head of HR, The Elevation Church), Esther Longe, Faith-based transformative leader and author, Toyin Poju Oyemade(Founder StoryTeller Media and Co Pastor, The Covenant Nation), Ozone Mbanefo (Founder, The 02Academy), (Bunmi Oke, Founder, CEO, LadyBird Ltd), Lampe Omoyele, (Managing director, Nitro 121), Dr Monisola Adanijo, Consultant Cardiologist and Founder, Naveen Medical Centre, ace music producer and artiste, Rotimikeys Akinfenwa, family and friends and many more.

Highlights of the event included book readings, insightful panel discussions and networking opportunities. The panel, which comprised the author and panellists (Sharon Adaigbe, Ozone Mbanefo, Foluso Gbadamosi) discussed the need for everyone to understand the principles of brand and reputation building in any sphere; they dissected the vision for the book and its potential impact on the branding landscape.

According to the author, “The Fire-Up Brand Book is more than just a guide; it’s a catalyst for innovation and growth for anyone who wants to build a brand. It’s not a textbook; it’s a conversation. In this book, I bring in a bit of the old school, time-tested principles and a blend of the new school thinking for this generation of brand owners who do not have all the advertising dollars the former has”.

Guests also had the opportunity to enjoy live music byRotimikeys and a book signing session with the author as well as and buffet breakfast. Attendees were enthusiastic about the book’s practical strategies and creative insights.

The Fire-Up Brand Book will soon be available at major bookstores nationwide and on Amazon. With its launch, Ayodotun Akinfenwa, a corporate trainer, has further solidified her position as a leading voice in brand communications, inspiring the next generation of brand leaders.

For more information about the Fire-Up Brand Book or to schedule an interview with Ayodotun Akinfenwa, please get in touch with ayodotunakinfenwa at gmail dot com.