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Brand extends empowerment programme to more states

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Mininimie chin-chin. Photo/Funmistores

Minimie has taken the ongoing youth empowerment project another step further by extending the corporate social responsibility (CSR) initiative to more states such as Abuja, Benin, and Delta States thereby touching the lives of more young Nigerians by providing them with trade assets to start up new businesses. Minimie is a household name and Nigeria’s most loved variant of snacks and Noodles.

A few Nigerian youth, aspiring to become small business owners, have benefited from the programme receiving branded kiosks fully equipped with cartons of all regular and new flavours of the brand like Minimie Instant Noodles tomato and chicken flavours, Minimie Chin-chin regular and the newly introduced Minimie Chin-chin – hot and spicy flavor courtesy Minimie in conjunction with the Ministry of Women Affairs in Lagos and Oyo States.

In a statement from the brand Manager, Minimie, Rani Kolati, said the initiative was borne out of the realisation that a lot of Nigerian youth who are unemployed still have the zeal to become entrepreneurs, noting, “However, due to financial constraints they cannot start on their own.

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In view of this, we decided to encourage youth who are the future of the nation, with a business to start up. We bootstrap them with a sales kiosk, stock, startup fund and support them with supplies, so they can continue the business and support their family.

“We set up these sales kiosks in secure, strategic locations for these budding and aspiring entrepreneurs at densely populated bus stops/parks to enhance sales. After the official handover to them, we ensure to deploy our Area Marketing Managers to assist with sales, trainings, and regular checks to help achieve significant amount of profits, which will keep them in business for a long time. We are happy that the programme is expanding every day and reaching out to more young people across Nigeria.”

During the presentation exercise at the state secretariat in Asaba, the Permanent Secretary, Ministry of Women Affairs, Youth and Social Development, Delta State, Mrs. Gladyz A. Puegeren, while donating to the five beneficiaries out of which were young widows, physically challenged and a single parent namely, stated that the initiative was in line with the vision of the state government to create jobs, wealth opportunities and alleviate poverty among residents in the state.

She also commended the efforts of the Minimie team for the partnership with the ministry as it came at the right time when the beneficiaries are in dire need of such intervention. She also advised beneficiaries to make the best use of the opportunity presented by effectively deploying skills and assets into the running of their businesses profitably and sustainably.

One of the beneficiaries of the programme, Edama Roseline, profusely thanked the Minimie brand for coming to their aid, especially at the time when all hope has been lost.


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