The Guardian
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Brand inspires consumers to get active  

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Few months after its launch of new campaign, C’mon Get Active, to position the brand as an enabler for a healthy active life, Chivita Active is already inspiring a new social movement for consumers who are voting for active health by easily integrating the brand into their daily routine as a partner in their journey for improved wellness and healthy lifestyle. 
  
The campaign, which is being driven across multiple engagement platforms is very relatable to consumers due it is creative, simple and straight to the point in delivering key messages of wholesome nourishment, active health and wellness.
  
Across the country, the #C’monGetActive continues to trend in the digital space offering consumers an opportunity to share their active health routine story and encourage one another.  
  
According to Mrs. Adewunmi Akintola, a marketing executive, from taking a long walk in the morning or evening after work to a few light indoor exercises, the need to stay healthy has necessitated more people adopting active lifestyle habits that are beneficial and convenient. 


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