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Brand promotes customer service with Our Bank slogan

By Eniola Daniel
08 December 2020   |   2:51 am
As part of efforts to provide exceptional customer service and reduce the financial exclusion ratio among Nigerians, 9PSB, a payment banking company, has unveiled its slogan tagged, Our Bank. Designed to operate simpler, convenient, and more reliable channels for customers to conduct financial services, it is also the first Payment Service Bank to address critical…

As part of efforts to provide exceptional customer service and reduce the financial exclusion ratio among Nigerians, 9PSB, a payment banking company, has unveiled its slogan tagged, Our Bank.

Designed to operate simpler, convenient, and more reliable channels for customers to conduct financial services, it is also the first Payment Service Bank to address critical challenges of the financially excluded customer demography in Nigeria. With the *990# code, customers can own an account with 9PSB and enjoy value-driven propositions with their financial transactions.

While examining its approach, seasoned Fintech analysts on the panel, which had Ashley Immanuel, Tunji Andrews, Tracia Ikponmwonba, and Adejuwon Soyinka, unanimously agreed that players within the banking sector must be prepared to offer innovative solutions to customers in order to engender trust and flatten the curve among financially excluded rural and urban Nigerians.

Speaking at the event, the CEO of 9PSB, Branka Mracajac, stated that the key mitigating strategy that would help the brand in fulfilling the financial Inclusion mandate of the Central Bank of Nigeria is by offering compelling products, seamless execution, and excellent customer service.

While acknowledging that infrastructure deficit and geographical coverage limitations have previously affected financial inclusion in Nigeria, Branka said that the key mitigating strategy is to create synergies between agent banking as an important driver of financial inclusion and a superior product mix.

She explained that “9PSB will deploy a wide distribution network that will serve as a channel for financial education for rural and low-income consumers. This will enable them to conduct basic banking services like cash-in and cash-out transactions.”

In his goodwill message at the event, Chairman Board of Directors, EMTS, Alhaji Nasir Ado Bayero, stated that the launch of 9PSB is the beginning of an exciting chapter in the company’s growth agenda.

“We see 9PSB as yet another opportunity to serve 59 million unbanked adults through the deployment of financial services that will leverage on top mobile technology and distribution network to support the financial inclusion of the Federal Government,” he said.

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