Charles O’Tudor’s masterclass holds November 27
Charles O’Tudor, known as The O2ygenator, the principal consultant of ADSTRAT Branding Management Consortium, believes that what is needed to reposition the brand is audacious branding.
According to him, being audacious means taking bold steps, which frighten even core essence, and is organised in a way that ensures a place in the space: it means creating your own space.
He said audacious branding is how you step out of your space to claim your place. O’Tudor is set to hold the Charles O’Tudor Brand Masterclass season 05 (#COBMC05) on November 27 in Lagos.
Speaking on the upcoming event, the lead strategist said the masterclass series kicked off five years ago to create a platform where exceptional entrepreneurs are groomed and given the right tools to excel.
He said since then, the Masterclass has been graced by brilliant minds such as the late Ubong King, Chukwuka Monye, Claudine Moore, Musheer Alambath, Udo Okonjo, Olakunle Soriyan, J. J. Omojuwa, Adedamola Ladejobi, Tim Dakolo, Joseph Edgar, Soni Irabor, Chioma Akpotha and others.
The masterclass is expected to train over 10, 000 entrepreneurs virtually, however, due to COVID-19, only 120 brands will participate at the venue.
O’Tudor said: “This year, our panellist/discussants, who have been carefully selected across various fields, are phenomenal industry leaders, who exemplify the theme of this year’s event in its truest form. They have committed years of their lives to redefining their industry and nurturing talents for the future. The panellists are Udo Okonjo, Fela Durotoye, Lanre Olusola (The Catalyst), Olawale Ayilara and Olakunle Soriyan.”
He said, “These personalities have redefined what being audacious really means and on that day, they will unravel secrets that have the potential to initiate a quantum leap effect in the minds and hearts of their listeners.”
He revealed plans to unveil a book, the Charles O’Tudor Foundation and honour the late Ubong King.
The engagement consultant said through the masterclass, he has refined over 17,000 entrepreneurs, adding value to them on brand strategy, execution, and efficiency.
Speaking on how brands were able to scale through last year COVID-19 lockdown, O’Tudor noted that brands deployed online strategies by being visible on social media.
While revealing that he made more money during the lockdown than pre-COVID, he said, “Its simple, go online, invest in it, your presence online is the most critical. Your content and not controversy, people will not pay you for controversy. They pay you on knowledge depending on your industry.”
Advising brand on how to reinvent themselves, he said brands could reinvent themselves by acquiring new skills, understanding how the social works and using it.
“Social media is a double edged sword, it will cut you both ways, If you go there and you just want to drop sex tape, it will pay you for one, two or three days, but you will be burned for life, nobody will pay you again. That’s where strategy comes in. So the first step is to get your strategy right.
“Define your brand. How do you want to speak to the people? What is your brand language? A lot of us have made the mistake of assuming that people understand us because we are talking. In strategy, your language is your voice. Beyond the language, your brand identity is critical. So, you should create your brand identity for consistency. Then be consistent. Then last part is to ensure you are also consistent with your communication across your platforms,” O’Tudor stated.