In the bustling hub of Lagos, a story of remarkable career transformation unfolds. Ifeanyi Emmanuel Onum, a former Customer Support Officer, now a flourishing Product Manager, shares his compelling journey and invaluable insights for budding product managers.

In his transformation from customer support to product management, Onum has not only navigated a personal journey of growth but also charted a path for others to follow. He spoke with ENIOLA DANIEL about his insights and experience that stand as a beacon for aspiring product managers, illuminating the intricacies of this challenging yet rewarding field.

How did the change start?
My story began at a Commercial Bank in Lagos, where my role in customer support laid the foundation for my future. Working in support, I was at the frontline, directly interacting with customers. This experience was my classroom, teaching me about real user needs and pain points..

Tell us about the turning point
A turning point came when I transitioned to CrediPay. The switch was more than a career move; it was a mindset shift. As a Product Manager, you must have a vision that transcends technology, a vision that solves real-world problems.

My belief in solution-centric products over technological showpieces marks the core of my product philosophy.

What is relationship with your audience?
It’s about getting into the customers’ shoes. What do they value? What irks them about other products? When you respect and act on their feedback, you’re not just hearing them; you’re listening.

Tell us about your competitive edge in a crowded market
The tech landscape is fiercely competitive. I navigate it with keen acumen. Knowing your competition is not just about benchmarking. It’s about identifying opportunities to innovate and differentiate.

What is your strategic platform application?
Your app, website, and product are interconnected gears in a larger machine. Their collective success determines the product’s fate.

Realism in Goal Setting
Setting realistic goals is another cornerstone of approach. Big dreams need solid plans. Set goals that are ambitious yet achievable, and always be ready to adapt and evolve.

Teamwork and Roadmapping
My success can be attributed to effective teamwork. A clear roadmap is a team’s compass. Keep everyone aligned and informed. The product’s journey is a collective effort.