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Club partners Vitafoam to reward creative pupils


Managing Director, Vitafoam Nigeria Plc, Taiwo Adeniyi 

As part of efforts to spur children into creative thinking and developing future leaders that can think out of the box, an inventive organisation, The ICreate Club, in partnership with Vitafoam Nigeria Plc has rewarded 30 pupils in Lagos State private schools for their exemplary performance.

The pupils were honored with the “Creative genius awards” at the end of the competition, which held at the University of Lagos (UNILAG).

Addressing participants at the second annual inter-school competition tagged, “Pillow Art Challenge”, the founder and creative director of ICreate Club, Mrs. Eniola Afolayan, explained that the competition was beyond the scope of fine art as it embodies all aspects of human creativity.


Afolayan, who noted that effective education should ensure all-round development stated that creativity promotes imaginative thinking which enables children to attain their highest level of intellectual, social and emotional potentials.

“ Our competition is to spur children towards creativity. We deliberately decided to partner with Vitafoam Nigeria Plc whose products are highly creative and it has been a very successful partnership. The pillow art challenge is not just about Fine Art competition, rather, it embodies all aspects of human creativity, including, development of future leaders who can think outside the box. The competition is always a one-year engagement with the year three pupils of 30 participating schools across Lagos State.

“Participants are encouraged to produce creative materials that showcase Vitafoam’s products. Vitafoam products cut across human, domestic lives. The process for selecting winners is rigorous.

“ A child is given a plain white scattered pillow; he or she is expected to transform it into a masterpiece that tells a unique story with a painting brush.”

Voting by the panel of judges led to the determination of the overall winners out of the top six pupils in each school, one winner emerges at the final stage for the creative genius award.” Afolayan said.

Group Products Manager, Vitafoam, Mrs. Rachel Ogolo, stated that the company’s support for the club was in line with its objective of defining people’s art of living by going back to the basics and placing premium on the young ones who are the future leaders of tomorrow.

“Our primary objective for partnering and sponsoring the competition is to drive our vision. If you look at Vitafoam, our payoff is ‘The fine art of living” We want to define people’s art of living. We felt that we need to go back to the basics, getting the young ones to understand life and how to understand life is by being creative.

Top six pupils won prizes at the competition. The overall winner, Miss Meesoma Okeke from Sunnydale School, GRA Ikeja emerged the creative genius and got an M4 Planet bed, pillow, duvets, set of bed sheets and a shopping voucher worth N30, 000.

Others who received special prizes from Vitafoam were Damilola Bakare from Treasured Beginning School and Ayo Momorieoluwa from Dansol School who emerged second and third respectively.

The parent of the overall winner, Mrs Udo Okeke, expressed gratitude to God and thanked the organisers for their unwavering commitment and support for the development of talent in children.

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