Don’t look for shortcut to achieve success, veteran urges young professionals

A veteran broadcaster, Mr. Yemi Sonde, has charged young professional broadcasters not to use shortcuts to achieve success but embrace hard work, dedication and prayers.

Sonde emphasised that with hard work and prayers, the young professionals could make names for themselves.

Sonde<br />

Sonde said: “There are no two ways or shortcuts to success. It ends life abruptly. It destroys one’s future, family and life. What you should do is be very hardworking. It is by hard work, dedication and prayers. Why do they have to go through illicit pathways?

“The young stars should challenge themselves and be their own competitors. They should seek more knowledge and do a lot of research. Don’t sleep and dig deep, they will get there”.

The broadcaster urged young stars to emulate people who made impacts in broadcasting and journalism to be the best in the industry.

He pointed out that if they could take advantage of technology, they would achieve greatness in the industry.

“I have been in broadcasting since 1989. I believed then that one day God would answer my prayers. Thank God, today, He has answered my prayer. I should be a good example to them and look at it. If Yemi Sonde could attain this, the truth is that they can achieve more than I have. That is if they take the opportunity.

“When we were growing up, we didn’t have the opportunity of social media and the Internet. We were coming through the analogue production. There was no telephone, Internet or others. We were reading in libraries, going from one place to another in search of information. But on the tip of your finger now, you get information. Why should they be lazy? They should not be lazy. If I was not lazy with that analogue life, they can do more and achieve more than we,” he said.

He hinted that people should expect quality content and broadcasting at its best from YES FM.

The General Manager of the station, Folaranmi Folayan, said Ibadan should be expecting quality and elevated conversation in terms of broadcasting, quality and premium entertainment.

“When they tune in to YES 101.7 FM, they are going to experience broadcasting as they have never experienced before in terms of content, delivery, analysis and opinions that they listen to on radio stations. We are here to shape narratives. To show that when it comes to radio in Nigeria, we are leaders. We lead the pack and others learn from us.

“The radio market in Ibadan is a very unique one. I have done broadcasting in other parts of Nigeria. I have experienced different markets. Ibadan is unique and bilingual unlike Lagos, where you have either Yoruba or English. Our niche is talk and entertainment. Our demographic is millennials and boomers and others,” the general manager said.