BMW group delivers 2.5m vehicles as Rolls-Royce trades 5,586 units
German auto giant, the BMW Group posted a year-on-year sales growth of 8.4 per cent last year, with a total of 2,521,525 BMW MINI, while Rolls-Royce sold 5,586 vehicles to customers worldwide.
BMW brand sales reached a new all-time high of 2,213,795 units (+9.1%) last year, up 9.1 percent (to 2,213,795 vehicles) from the previous year, with the brand leading the global premium segment. The company more than doubled its sales of fully-electric vehicles in 2021 to 103,855 units (+133.2%).
“Despite supply bottlenecks and the continuing coronavirus pandemic: We achieved a strong sales performance in 2021, thanks to a powerful operational performance and stellar product line-up.
Our brands reported numerous all-time best sales results around the globe – spearheaded by the BMW brand, which is number one in the global premium segment,” said member of the Board of Management of BMW AG responsible for Customer, Brands, Sales, Pieter Nota.
“With more than 100,000 fully-electric vehicles sold last year, ramping up electro mobility was our clear focus,” Nota continued.
“In 2022 we want to continue our profitable growth and we will systematically expand our range of fully-electric vehicles. We have set ourselves particularly ambitious growth targets in this area and aim to more than double our sales of fully-electric vehicles from last year,” Nota added.
In 2021, 13 percent of BMW and MINI vehicles sold worldwide – a total of 328,316 units (+70.4 %) – were already electrified. In Europe it was already more than 23 percent (225,415 units).
Rolls-Royce Motor Cars reported the highest sales in the brand’s 117-year history, with 5,586 units sold worldwide (+48.7%). Last year saw a high demand for all models, particularly Ghost and Cullinan and all Black Badge variants, with current orders extending well into the third quarter of 2022.
Rolls-Royce continues to evolve as a true luxury house and now prepares for the historic market introduction of its first all-electric motor car, Spectre, in the fourth quarter of 2023.
With a total of 163,542 M vehicles (+13.4%) delivered to customers, BMW M GmbH once again posted all-time record sales in both the high-performance and performance segments. The new BMW M3 and BMW M4 performed especially well. Sales of the BMW X5 M and BMW X6 M Sports Activity Vehicles also increased year-on-year.
With 194,261 units (+14.8%) delivered to customers, 2021 was BMW Motorrad’s best year ever. As in previous years, sales growth was assured by the BMW 1250 GS, which once again made a vital contribution to the success of the brand in 2021, with around 60,000 units sold.