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Chery recommits to technical research, automotive industry development

By Benjamin Alade
22 July 2022   |   2:43 am
Chery Overseas Investment Corporation has reaffirmed its commitment to the expansion of technical research and development for the growth of the automotive industry.

Chery Overseas Investment Corporation has reaffirmed its commitment to the expansion of technical research and development for the growth of the automotive industry.

While the automotive industry is ushering in the era of the ‘New four modernisations’, Chery has made a series of efforts in its strategic layout and taken the lead in completing the platform-based and modular construction of the traditional gas-fueled vehicle system.

In a statement made available to The Guardian, Senior Sales Manager, Chery Overseas Investment Corp., Jason Han, said in the future, while continuing to accelerate the development of traditional gas-fueled vehicles, Chery will invest more in cutting-edge technologies such as new energy, automotive electronics, artificial intelligence and Internet applications.

He said Chery will strengthen industry-university-research collaboration and focus on new energy, intelligent connectivity and overseas markets, thereby creating more growth engines for Chery’s future development, rapidly expanding its global market scale and enhancing its brand image.

He said since it was established in 1997, Chery has adhered to independent innovation and gradually established a complete Research and Development system of technologies and products. Its products are exported to more than 80 countries and regions around the world. It has created famous products such as the ARRIZO and TIGGO, as well as the high-end brand EXEED. Chery also owns such brands as Chery Jaguar Land Rover through joint ventures.

According to him, Chery’s rapid development is due to its continuously increasing investment in research and development, improving R&D team building, enhancing corporate innovation capability, building core competitiveness and providing a technological guarantee for corporate development.

He said in recent years, centring on the technical route planning of ‘One Line and Five Layers’, Chery has focused on system process reengineering and technological innovation while consolidating the traditional automotive industry, and significantly improved its core competitiveness represented by the “TQCDI indicators” (Technology, Quality, Cost, Delivery and Investment).

Adhering to independent research and development, he said Chery invests five to seven per cent of its yearly sales revenue in technical R&D. It has established a global R&D layout including the Wuhu headquarters in China and R&D bases in Shanghai, Europe, North America, the Middle East and Brazil, and possesses a global R&D team of more than 5,500 designers and engineers from more than 10 countries.

He said in terms of product development, Chery has established a matrix product development mode in which the product development management center and various technical centers cooperate, forming a V-shaped R&D system and process for vehicle development.