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FG takes MSME Clinics to Lagos as branding summit holds

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Kemi Areola

As thousands of attendees from different industries both locally and globally converge on the second edition of ‘Globalisation and Branding’ Summit, which holds in Lagos, the Federal Government has disclosed plan to address key challenges affecting micro, small and medium scale businesses through its MSME Clinics.

Being one of the strategies for improving local manufacturing, the MSME Clinics was introduced by Federal Government to bring together frontline agencies and stakeholders to interact together with a view of removing impending bottlenecks.

Chief Executive Officer, Vivacity PR, organisers of the summit, Kemi Areola, who disclosed this noted that the MSME Clinics would be available to deliver on the spot services, especially in the areas of company registration, tax and more.

According to her, ‘Globalisation and Branding’ Summit will enable companies showcase their products and services and foster synergy that would address challenges confronting brands across the nation and the world at large.

Areola said the summit would also enable businesses to network and develop strategies that enhance the visibility of products and services.

“The event would play host to over 1000 attendees from different industries both locally and globally. We are inviting Nigerian business to get involved and leverage the immense opportunities available to and through our rapidly developing MSME Sector. There would be lots of opportunities for SMEs to meet with brand influencers and entrepreneurs to share experiences needed to survive this dynamic ever evolving market,” she stated.

Scheduled to hold at Edmark D’podium, Ikeja, on August 9, 2019, Areola said the previous edition of the programme harped on the need to utilise technology and social media revolution benefits by accessing global markets through local creativity and personal branding.

She added that the event is equally in line with government’s plan of restructuring and rebuilding political institutions for sustainable socio-economic growth and change.

Areola stated that the objectives of government’s initiative must be complimented with an aggressive drive towards diversification of the economy from dependency on oil and gas to Made in Nigeria goods, services and products, pushing them to global market.


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