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Firm harps on organic, botanical plants for African beauty industry 

By Femi Ibirogba
28 February 2022   |   2:41 am
Stakeholders in agriculture and financial sector supporting agro-industry, local clean beauty brands, African-brands-in-the-diaspora, international green beauty stakeholders

(FILES) botanical plants<br />/ AFP PHOTO / dpa / Bernd Thissen / Germany OUT

To hold expo 2022

Stakeholders in agriculture and financial sector supporting agro-industry, local clean beauty brands, African-brands-in-the-diaspora, international green beauty stakeholders, local clean beauty brands, Africans in the diaspora, international green beauty brands, retailers, distributors, importers and exporters of cosmetics, as well as dermatologists have been urged to invest in organic, botanical plants and allied industries in Africa.

Bona Expo, an exposition promoting green beauty brands, with its maiden edition tagged, ‘Mother Nature Africa,’ made the call in a statement made available to The Guardian.

Lorraine Dallmeier of Formula Botanica, a foremost beauty care formulation school in the United Kingdom, in a June 8, 2021 podcast title, said: “Today, for the most part, the rest of the world has little exchange with the African beauty industry apart from its commodities. But we hope this will change, and soon.”

The botanical, organic and natural Africa expo has spotlighted its vendor interests from countries like Nigeria, Ghana, Kenya, South Africa, Namibia, Uganda, the United Kingdom (UK), Canada and the United States of America (U.S.A).

BONA expo 22, a two-day exposition, will be held on Wednesday, 30 and Thursday, 31, March 2022, at the Landmark Centre, Oniru, Victoria Island, in Lagos.

The Exposition projects over 4000 on-site attendees, 6000 online (Livestream) attendees, no fewer than 60 brands, nine countries, two international speakers, eight masterclasses, eight-panel discussions, 48 panellists and a wrap-up party.

Objectives of the expo, the organisers said, include actively engaging and immersing the green beauty industry and its stakeholders in a quality, value-adding, and indelible brand experience.

Others are sensitising the public on the choice and importance of clean and safe living and sustainability, re-establishing natural ingredients as a part of tangible African heritage, therefore driving and creating policies to that effect.

Promoting thought-leadership and positioning for the green beauty industry in Africa and African manufacturers, as well as increasing opportunities for more entrants into the industry and the continent, are also parts of the long-term objectives.