FMN strategises for future success with trade partners
Last week, Flour Mills of Nigeria Plc. (FMN) unveiled new business partnership strategy aimed at spurring the partners to do more to grow, as the company aspires to double its vision in the next five years.
At a two-part event, which featured a conference and a gala night in Lagos, business partners and key dealers were celebrated and acknowledged for their loyalty and contributions to the FMN business.
This year’s conference theme, ‘Breakthrough partnering for growth,’ looked back at the rich and unique heritage the company shares with its partners and reinforced the continued commitment towards mutual profitability and growth. FMN outlined its strategy on delivering sustainable and consistent growth while working closely with dealers and partners to overcome and solve common business challenges.
Group Managing Director, FMN, Paul Gbededo said, “Our success story as the leading consumer business in Nigeria, will not be complete without our esteemed dealers and partners who form an integral part of how we are achieving our purpose of feeding the nation every day. As we continue to look towards the future, our aim is essentially to promote stronger ties with our partners, because we know that the sustainability and future growth of our business depend on it.”
The event, which was attended by over 500 guests, culminated in the handing over of 17 trucks to the top performing dealers. The top five dealers were celebrated with the special award of 30-ton trucks and trailers, which further expanded their business model with primary distribution capability.
Gbededo stressed, “the rewards that we are presenting to the dealers today, will in addition boost their performance, greatly impact their businesses and spur them on for further growth and profitability. We solicit support to ensure our business is stronger, as we promise exceptional customer relation.”
Also, Managing Director, Foods division, FMN, Devlin Hainsworth, noted, “after nearly 60 years of doing business in Nigeria, we can say very few companies in Nigeria today understand the business environment as we do. FMN has a culture of winning, that is backed with a robust portfolio of quality products many bearing the Golden Penny name, and sound consumer and market fundamentals that are necessary to drive sustainable future growth.
“What makes us different is our long-term and innovative approach to partnership. We have a dynamic and interdependent relationship with our Trade Partners and this has resulted in the sustained growth of our businesses. This is an exciting and challenging time and we are totally committed to evolving the relationship that we enjoy with our partners.
The breakthrough lies in how we think and act together with our partners. We are now more actively engaged in jointly identifying business opportunities downstream and then unlocking these for mutual benefit and greater customer and consumer satisfaction. We will build further on this approach and with other innovative ideas to ensure future success.”
It is worthy to note that FMN has the biggest mill in the world, as well as, the biggest animal feed mill in sub-Saharan. FMN strives in its mission to ‘Feed the Nation, Everyday’ through its five core food value chains: Grains, Sweeteners, Oils and Fats, Proteins, and Starches.
FMN creates value along the entire food chain with its ‘farm-to-table’ model by providing inputs and know-how to farmers, aggregating and sourcing crops and raw materials to supply its world-class processing facilities across Nigeria, and distributing its innovative food brands to its customers.
Among the top winners of the night were; Felicia Modupeoluwa Trading, Mount Olive Nigeria Limited, Opeyemi Baking Industry Limited, Ejide Nigeria Limited.