HighLine Classics’ Broncos: Upgraded Technology With A Classic Feel
The Detroit News reported that Ford had a tremendous early demand for the 2021 Bronco. With supply likely to be short. And while the new Bronco is in high demand, the original 1966-1977 Classic version may be even more popular. As such, tons of buyers are now looking at a restored version instead. It’s this demand for restored, handcrafted, classic Broncos that has kept HighLine Classics so incredibly busy (@highlineclassics).
Coming From a History of Classic Car Sales
Josh Dougherty, founder, and CEO of HighLine Classics, has dealt with classic cars for years. What first started as a side hustle for Dougherty has now become his primary profession. But before coming to the world of classic cars, he worked in the automotive industry for 15 years, with executives from some of the largest car dealers and manufacturers in the nation. Dougherty says he’s personally visited well over 5,000 dealerships in his career. Visits where he would train the dealer’s staff on how to sell, how to leverage technology, and how to streamline their parts & service dept.
It was from these engagements that he says his passion for quality and craftsmanship started. After leaving behind the corporate world, Dougherty started putting his full-time effort into restoring, and selling Broncos. From there, HighLine Classics was born.
The approach was to build a quality classic vehicle with the highlight of modern technology.
A Small Team With a Lot of Expertise
HighLine Classics’ team has an eye for detail and a deep knowledge of what makes a Bronco great. And in very little time HighLine Classics got noticed by some pretty high-end clients, (NFL and NBA Athletes) Dougherty shares, which led to many more future build requests.
With the team’s dedication to high-quality craftsmanship, they’ve also made a name for themselves on social media. Instagram has been crucial to their online success, says Dougherty, and their page boasts over 100,000 followers and counting. HighLine Classics has become a notable business in the automotive restoration industry, ranking among the top five Bronco shops in the entire world.
Willing to Experiment
Dougherty says they aren’t satisfied with letting the shop rest on its laurels. In fact, they say they’re looking at building an Electric Bronco in the coming months. They’ll upgrade the technology of the Bronco while keeping the same classic feel that customers are used to. Additionally, HighLine Classics is working on other builds as well, like a Dodge Power Wagon project expected to soon come out of their doors. They say their new diversification will bring in new customers and attract the top talent they need to continue producing these brilliant mechanical works.
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