In Nigeria’s fast-paced media environment, public relations is undergoing a quiet transformation. No longer confined to damage control or one-off publicity stunts, PR has become a crucial tool for building visibility, managing digital reputation, and crafting consistent narratives across both entertainment and corporate spheres.

This shift is giving rise to a new kind of PR agency—one that understands the nuances of both celebrity culture and corporate branding.

Among the players adapting to this new landscape is Lagos-based firm Reveal Communications, known for its ability to navigate seamlessly between these two worlds. From artists and actors to business founders and fashion brands, the agency has built a portfolio that reflects Nigeria’s evolving PR needs.

Reveal Communications started out primarily servicing the entertainment industry. Over the years, the agency has handled press strategy for a range of notable talents including Kizz Daniel, Tope Tedela, Tana Adelana, Sandra Bremaud, Dayo Amusa, Bolaji Ogunmola, Abayomi Alvin, Chris Akoh, Motilola Akinlami, Jaiye Kuti, Oluwa Dollarz, Sandra Okunzuwa, Toyin Alausa, Excess Van, Eezee Tee, Labosky Whytepatch, Godillac, Mayella Neo Phlames, Anita May Igoni and Big Brother Naija ex housemate, Pharm Savi among others.

The firm has also managed press campaigns for major entertainment properties such as Trace Live, Green October Event, Don Richie Music, Sony Music Uk, Snappcode Photography, Real Estate firm- Prince Amaechi Michael Properties, Miss Port Harcourt City Beauty Pageant, ADT Clothings and Miss Africa International.

Yet, as demand grew beyond red carpets and album launches, Reveal Communications began expanding its services to cater to entrepreneurs, corporate executives, and event platforms.

“We realized that many non-entertainment brands wanted the same level of attention entertainers get,” says Adeniyi Babatunde, Lead Consultant at Reveal Communications. “So, we started applying the same storytelling and media strategy we used for celebrities to business owners, designers, realtors, and even pastors.”

According to Babatunde, one of the biggest shifts in client demand is the desire to be visible on Google—especially through media mentions that lend credibility.

“People are starting to understand that visibility is currency,” he explains. “If your name or brand isn’t searchable, you miss out on opportunities—whether it’s a speaking gig, investor interest, or even collaborations.”

Reveal Communications addresses this by combining traditional PR practices—such as feature writing, press placements, and interviews—with digital reputation management techniques, helping clients maintain a consistent and professional media footprint.

For smaller brands and personalities, having a trusted PR partner who can place them in reputable publications and blogs is proving more valuable than ever.

By offering services to both sides of the media spectrum, agencies like Reveal Communications are redefining how public perception is shaped—one story at a time.