Indomie to Sample Eight Million Consumers Nationwide, focus on Youths

Dufil Prima Foods Plc, makers of Indomie, have unveiled plans to sample over eight million consumers nationwide this year, from every part of the country, as part of its efforts to continually ensure objective consumer feedback and satisfaction. Speaking on this development, the Brand Manager, Indomie, Mr. Amber Yadav stated that the major reasons behind the projected sampling exercise wass to create excitement and increase emotional connection between the brand and its consumers.

Amber affirmed that the sampling exercise would include all variants of Indomie and this would be carried-out in all the geo political zones of the country namely: North-Central, North-East, North-West, South-East, South-South and South-West, with special focus on the key cities across the regions.

“Sampling our consumers is important to us because it affords us the opportunity to have an idea of their preference, which no other medium can provide. The feedback generated from the sampling exercise would assist in improving our product development process.”

Speaking further on the exercise, the Public Relations and Event Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, said, “Sampling is a sure way of converting prospective consumers into brand loyalists. This will also give them the opportunity to experience the brand first hand. The sampling would give the undecided consumers a trial experience which would gear them towards becoming our loyal consumers.”

The sampling exercise, according to Ashiwaju, would be strategically executed not only to serve as a feedback mechanism, but also to further strengthen the bond between the brand and its consumers. In addition, it would assist the brand in aligning its offerings more accurately in meeting consumers’ expectation. He also revealed that several CSR and consumer engagement activities are billed for this year in order to ensure maximum consumers’ satisfaction and engagement.