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Jaajo reiterates commitment to promote African heritage with ‘Joro Joro’

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For Jaajo, a US-based Nigerian music star, promoting the African heritage is not only a commitment that every Africans should be keen about, but a calling for humanity.

Jaajo’s music is best described as Afrocentrism. This, he claimed, was because of his style and goal to use music as a mechanism to promote the African heritage and tell its stories.

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Having released musical projects that tend to pitch Africa in good light to the global audience, Jaajo has released a new track he titled ‘Joro Joro’, which happens to be his first song for the year (2021).

‘Joro Joro’ which was recorded during last year’s (2020)Yuletide period, according to the singer, was produced in the spirit of the festivity.

Speaking with journalists from his New York residence ents, Jaajo revealed that “I was home last year’s December to celebrate the festive period. And while I was there, I spent some time in the studio. There was this particular day I was having a studio session and the producer said he has a beat he thought I would like. And lo and behold, I love that beat as I immediately smashed it. In less than 30 minutes, I wrote the song and it became a record. I had to abandon the song I initially came for to do for ‘Joro Joro’.

“It was the Christmas period and the center of focus of the song was more like ‘let’s have fun’…the festive period inspired me to record the song and that was how it came about.”

Jaajo, however, lamented how his peers in the music industry are not exploring their arts to correct societal ills plaguing African communities at large.

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