Jameson, Mainland Block Party, power ‘Confluence Project’ to unify Nigerian music
Considering how music stands tall as one of Nigeria’s most unifying cultural elements, Mainland Block Party (MBP), has released a first of its kind collaborative project ‘Confluence EP’ in partnership with Jameson, the smooth Irish whiskey in order to celebrate Nigeria’s creative authenticity.
Confluence EP which is a seven-track project, is focused towards providing a sonic meeting point of different styles such that crosses the divide between different artists and their sounds in order to build a single bridge to unite them all. #MusicBringsUsTogether.
The MBP has grown from an intimate monthly party series on the Lagos mainland neighbourhood of Ikeja, to become Africa’s premier youth culture movement. Using the power of joyful and celebratory cultural spaces, the brand leads in supporting the music community by showcasing a spectrum of heterogeneous creativities.
While Jameson, the smooth Irish whiskey brand continues to fuel authentic moments of connection between individuals and within communities. From the bearded brothers bonding over their love of lush, bushy facial hair, to alternative communities finding common ground through their vibrant spirit and love for fashion and music. Jameson unites through creating and nurturing bonds along cultural and artistic lines. The #ConfluenceProject is another extension of that community focus, this time with a groovier twist.
The Confluence EP, which is jointly produced by Sess and Adey, as an end product is a cross-generational and cross-genre hybrid of songs offering a unique take on local music and sound appreciation.
The EP inclusively pitches multiple and differing creative styles, mixing them together to seek out a singular harmony. It comprises fresh takes on maturing sounds, unification of different schools of thought, cultures and textures into a project where everything and everyone is welcome.
Confluence EP features African rappers such as the legendary Naeto C, Headies winning Ladipoe, the peculiar Terry Apala, rising star Alpha P, alternative flag bearer BOJ, soulful Buju and minstrel Fave.
As a reflection of the inclusive brand message of Jameson and Mainland Block Party, the EP is inspired by the confluence of Nigeria’s River Niger and River Benue.
The project champions individuality with sacred expressions, such that creates the magic of originality. See project here: https://lnkfi.re/ConfluenceProject
In his remark, LadiPoe said: “I like the idea of collaboration. What really caught my attention was the reference they used on it. It felt like artists were mashing up their songs with others in order to advance the track.”
Producer Confluence EP Sess also said: “Working on the project was a welcome challenge considering my experience in bringing sounds together. The idea of collaborating, and seeing how you can merge with someone else’s to create something magical is seeing the industry in a bigger picture – it’s like putting the culture first.
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