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Jumia Food unfolds innovations for 2019 operations


Managing Director, Jumia Food, Guy Futi (left); Marketing Manager, Jumia Group, Chioma Odumegwu; Managing Director, Jumia Travel, Adagunodo; and Head, PR and Communications, Jumia, B. R Olukayode, during the end-of-the-year press conference organized by the Jumia Group at Krispy Crème, Victoria Island, Lagos, yesterday. PHOTO: FEMI IBIROGBA<br />

Jumia Food, one of the ancillaries of the Jumia Group, has unfolded plans and innovations for better customer experiences in 2019.

Managing Director of Jumia Food, Mr Guy Futi, while reviewing the 2018 operations at a press conference in Victoria Island yesterday, said new but sophisticated food vendors such as KFC, Kilimanjaro, Masala Wahala, and Krispy Crème had been drafted into the net of food chain to give its customers fast, better and more comprehensive experiences in 2019.

Futi also disclosed that pidgin, a variety of English less formal, and other Nigerian languages would be included on the software for better customer communication and service delivery.


Other platforms to reach Jumia Food effortlessly include the use of text and Whats-apps messages, e-mail messages and voice calls, as well as other social media networks as soon as modalities are perfected.

The Marketing Manager of Jumia Food, Chioma Odumegwu, said the body was putting everything possible together to make it easier for every Nigerian to have ready-to-eat from Jumia Food considering their budgets.

Part of the plans, she said, would be expansion of operations beyond Lagos, Abuja and Port Harcourt to other major cities.

She added that snacks options for those who need light food up till 12 a.m. had been added to the collections, and that Jumia Party would be commenced to take care of the need for both alcoholic and non-alcoholic wines for personal consumptions and get-togethers.

On the delay in food delivery due to traffics in the cities, Futi said the company had been delivering within 45 minutes through the dispatch riders, and plans were on to reduce it as much as possible to satisfy the hunger need of the clients.

Dispatch riders, he added, were being trained not only to ensure timely delivery of food, but also on politeness and other etiquettes while relating with clients.

The managing director disclosed that the company had been promoting local agro-allied industries, food vendors and had created employment opportunities for thousands of Nigerian either directly or indirectly.

“Everything we do is about promotion of the small-scale entrepreneurs. Entrepreneurs sell their products through us. We do not produce; we are a marketing hub,” Futi said.

“Jumia Food emphasises food quality and safety. Quality control and inspections are done regularly to ensure wholesome food is delivered to our clients, and we encourage feedbacks from them,” he explained while responding to questions on safety and quality of foods.

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