Kwese TV demystifies pay TV lie, offers ‘pay-as-you-go’ subscription
Kwesé TV, which launched in Nigeria on October 19, has demystified a lie perpetuated by older cable channels and is offering a ‘pay-as-you-go’ subscription to its customers as against the ripping off that has existed all along. The ‘pay-as-you-go’ method allows customers to take control of their viewing by subscribing to Kwesé TV for three days, seven days or monthly and regardless of their subscription duration, they get access to over 70 sports and entertainment channels.
Subscribers will also have access to other special features like the ‘free zone’, which allows Kwesé TV subscribers access to five free channels namely NTAi, Kwesé Free Sports (the free-to-air sports channel from which broadcasts select Premier League and NBA games), Africa News, a Christian channel Flow TV, and an Islamic channel called ITV. This means Nigerian viewers can remain connected to Kwesé all year round without putting a hole in their pockets.
The multi-platform and multi-screen offering is premised on the concept of TV anywhere and everywhere, which again will allow subscribers to take control of their programming by accessing Kwesé TV across multiple devices including TV, the Kwesé App or website.
General Manager, Elizabeth Amkpa, said Kwesé TV is also proud to be the only other pay TVv network with rights to premium channels like CNN, Cartoon Network, Boomerang and CBeebies, adding, “We have also brought back ESPN to Africa through our multi-platform partnership. Our Kwesé Sports website is now branded kweseespn.com and the ESPN TV channel is exclusive to Kwesé TV. We also pride ourselves on being number one in news with 13 quality news channels on our bouquet, including CNN, Al Jazeera, BBC World News, Sky News, Bloomberg, CNBC Africa, TVC News Nigeria and Channels TV. This revolutionary product is available at an affordable price for a decoder, dish, one-month free subscription and installation.”
According to the Head of Marketing, Kwesé TV, Dare Kafar, the TV offers a diverse number of channels that reaches vast audiences who happen to have different and diverse interests. In January he said, Kwesé TV would introduce to its subscribers high-end products that will give access to foreign applications like Netflix, HBO, Amazon prime, and the likes.
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