Manufacturers take latest developments in EV to Los Angeles auto show
The Los Angeles Auto Show opens to the public this weekend and the prevalence of electric vehicles is one overarching theme among the announcements coming from the biggest names in the industry.
Toyota, Hyundai, Volkswagen, Ford and others, including extremely high-end names like Karma, are wading deep into the electric vehicle market, unveiling new products at this year’s show.
Ford is showing off its new Mustang Mach-E, which has been praised by some as a true competitor to Tesla. But the Mach-E has been equally criticized on social media for its departure from the look of the traditional Mustang and for being a crossover SUV with the Mustang name.
“I think what Ford has done right is realize there’s a lot of equity in the name ‘Ford Mustang,’” said Brian Moody, executive editor at Autotrader. “When you go look at it, you say that’s kind of sharp-looking!”
At Volkswagen, the ID Space Vizzion – yes, that’s its name — isn’t yet ready for prime time, but the company is letting reporters sit in the futuristic car and experience an electric vehicle the company says will go 300 miles on a single charge. As VW focuses on an all-electric future, the ID Space Vizzion looks like a spaceship. Its door handles are light bars, there are lights under the front grill and there’s an augmented-reality screen inside.
Hyundai revealed its plugin hybrid crossover, the Vision T. The problem for Hyundai though is it’s only a concept car, and Toyota is ready to go to production with its RAV4 Prime in the next few months.
Beyond electrification, foreign auto manufacturers are making it known at the L.A. Auto Show that they will not follow Ford’s lead and end production of sedans. In fact, Toyota’s Jack Hollis, group vice president, and general manager, said they are going the opposite way.
“Toyota is doubling down on our sedans,” said Hollis. “Our competitors are abandoning the segment and now we’re jumping in with all four tires so to speak.”
Toyota is unveiling all-wheel drive versions of its sedans, including the Camry, to give SUV-like versatility to customers who want to drive a sedan.
“I think getting rid of sedans is a big mistake,” said Moody. “Anybody who says that’s not going to be a significant part of our plan, that’s a mistake.”
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