Alarambara… drama on radio for Sunlight consumers
IN order to meet the demands of its core consumers, Unilever, manufacturers of the Sunlight soap and detergent brand, has packaged its latest gift, Alarambara, for its esteemed consumers.
There is something definitely for everyone in this uniquely packaged Yoruba language radio drama, Alarambara but the drama series is designed for audiences, where Sunlight has some of its strongest demographics – Nigeria’s South- western states comprising Lagos, Ogun, Oyo, Osun, Ondo and Ekiti.
Already something of a ratings sensation, Alarambara is ostensibly about a circle of five, fun female friends – attractive, young women, who daily navigate the territories of matrimony, motherhood and trading. There is Anike and Bisi, Iya Alaje and Iyawo as well as lead character, Sisi Oge, who serves as the group’s – and our – voice of reason. And perhaps to give her more heft, she is played by none other than the famed Nollywood star actress, Mosun Filani.
So, is there more to Alarambara than meets the ears? Definitely. The well -loved radio drama does not only deliver on the entertainment value but also has informative and educative offerings. Alarambara provides a platform for Sunlight to enrich the life of the listener with subtly woven tips and advices on everything, from managing the home and family, to dealing with relationship issues and business matters. There are also great tips on cleaning the home and doing the laundry, the Sunlight-style.
The programme runs as 5-minute episodes each week for 13 weeks, offering the listener an interactive phone-in session after each episode and more important, an opportunity to win prizes. Radio listeners can check for local listings at www.facebook/SunlightNigeria
Alarambara is already running on select radio stations across the Southwest.
Over the years, Unilever Nigeria Plc., has been a socially responsible and responsive organization that takes strategic actions for the improvement of the communities and environments in which it operates. The company has been socially responsible in different areas including, Health and Education, seeing to the children’s welfare, providing potable water and ensuring a hygienic environment in Nigerian communities.
For over a century, Sunlight has been helping women across the world, by easing the burden of household work and making their lives simpler. By providing superior quality products, particularly the 2-in-1 detergent in these climes, it saves them significant amount of time, water and effort, every time they engage in a variety of cleaning (laundry, dishes and home). In fact, every time a woman switches from non-dishwashing products, like ashes and powders, to a Sunlight brand, she saves time and water.