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At 2020 LAIF Awards, Noah’s Ark, TBWA, X3M Ideas win big

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Noah’s Ark emerged the biggest winner at the 2020 Lagos Advertising and Ideas Festival (LAIF) awards, which held virtually recently.

The event, which was themed, ‘Grind and Shine’, is organised yearly by the Association of Advertising Agencies of Nigeria (AAAN) to reward creativity and innovation in the industry.

The award had various categories such as Film, Outdoor, Press, Digital and Mobile, Radio, Television, LAIF Effectiveness, LAIF Campaign, Promo and Direct LAIF, Impact LAIF and LAIF Grand Prix.

Noah’s Ark won a total of 27 medals comprising eight gold, 10 silver and nine bronzes, the highest number of medals by participating agencies. The agency was also awarded the overall Grand Prix award for its Airtel Ardcore Filter print campaign.

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Other big winners of the night included TBWA Concept with three gold, seven silver and six bronze medals; X3M media with one gold, eight silver and nine bronze medals; ISOBAR with one gold, eight silver and 10 bronze medals and Dare-Create with two gold, two silver and two bronze medals.

Ogilvy Nigeria won two gold, one silver and three bronze medals; DDB Lagos got three silver and three bronze medals; Culture Communications claimed one silver and three bronze medals; SO and U garnered two silver and one bronze medals; Adeptus Advertising and Agile communications went home with one gold, one silver and one bronze respectively, while Bluebird Communications got one silver and four bronzes. 7even Interactive won one silver and one bronze medals, Onewildcard and Livespot got two bronzes respectively, while BBDO and IMS won one bronze each.

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In his welcome address, Lanre Adisa, Chairman, LAIF Management Board, described this year’s LAIF Awards as an opportunity to acknowledge the sweat and sleepless nights of advertising agencies, which were compounded by the ugly realities of the year.

While thanking all participating agencies and clients that kept things going in the face of a challenging year, Adisa said this year recorded 600 entries; the highest ever number within one month.

“We got over 600 entries in a month, more than we got last year. We had 31 jurors, more than we’ve ever had in the past.

“I would like to thank those who stood by us as we embarked on this seemingly impossible journey, starting from the AAAN President, Steve Babaeko, and the entire Exco. I would like to thank the irrepressible members of the LAIF Management Board. You’ve all been wonderful. I would also like to thank the AAAN secretariat for their support,” Adisa said.

He also thanked the speakers at the LAIF seminar, the jurors, heads of agencies and industry partners for their support towards the success of this year’s edition of the awards. He assured the audience that the LAIF Awards will continue to celebrate and reward creativity to ensure it blooms even in gloomy times.

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