In commemoration of this year’s Consumer Rights Day, Chief Executive Officer of Absolute PR and convener, Consumers Value Award, Akonte Ekine, has said that to gain consumers” confidence, the current system must deliver not just safety but measurable value.

Speaking with The Guardian, he described consumer value as the expectation or experience from product usage or purchase; or an anticipation of expected value, which could be emotional, functional, social as well as psychological.

To him, “that should be the core of the conversation for consumers as we look into 2026 and beyond. There should be a consciousness among manufacturers on this subject of the rights of the Consumers in product formulation and development. Running to consumers after shouting on social media should stop, protection should start from the process of conception of the product with defined values for the consumers. Rather than continuous show of visibility of brand, brands should engage consumers on value proposition and that is the beauty of competition.”

In conclusion, he added, “it shouldn’t stop with that one day statement of celebration or a slogan of the day with the global theme of Safe Product, Confident Consumers.

It should be a part of us as a culture in our daily experiences in all we do among ourselves as consumers, after all, at one point or the other we are all consumers of one product or service as we interchange our roles in the market place.”

Consumer Rights Day is celebrated every March 15.