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Facebook campaign deepens stories of content creators

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• Unveils tips for business growth during Ramadan

Facebook has launched a new campaign in Nigeria and Ghana themed, ‘Facebook Creators’. The campaign highlights the inspiring stories of leading content creators who have succeeded in various creative industries using the Facebook App to inspire other creative artists and connect with communities.

The campaign will spotlight eight creative artists in Nigeria and Ghana who have built, communicated and scaled their art and craft to the world using Facebook and Instagram.

These artists are drawn from photography, comedy, fashion, dance and content creation. Their inspiring stories will be amplified through a media partnership with Pulse to showcase their professional journey.

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The creative artists spotlighted in the campaign are Emmanuel Oyeleke (Nigerian photographer), Dancegod Lloyd (Ghanaian dance sensation and choreographer), FocusnBlur (Ghanaian photographer), Funke Adepoju (Nigerian fashion designer), Kaffy Shafau-Ameh (Nigerian Dancer), Taaooma (Nigerian comedian), Claudia Lumor (Ghanaian entrepreneur) and Dream Catchers Academy (Nigerian content creators).

Facebook’s Corporate Communications Manager for Anglophone West Africa, Oluwasola Obagbemi, said African creators are continuously getting the best entertainment opportunities using apps such as Facebook, Instagram and WhatsApp.

MEANWHILE, Facebook IQ in partnership with YouGov, a global public opinion and data company, has unveiled tips that will help Nigerian brands and businesses to effectively adapt, plan and uncover growth this Ramadan.

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Facebook’s insights and research division disclosed the tips in its 2020 Ramadan Interactive Report. The research, with over 17,000 respondents across 11 countries, including Nigeria, highlights the booming e-commerce industry, saying it is significantly driving the digital economy in Nigeria.

The research also explored a range of areas, including people’s purchasing and media habits, the impact of COVID-19, the role of influencer content and how communities give back.

According to the report, giving back to the community is key, as it is deeply rooted in Ramadan. The report noted that brands should find ways of giving back during Ramadan, while raising awareness of their support for local businesses and the community during the pandemic.

The Facebook research team said brands must leverage on the rise in mobile entertainment and resources to reach the right audience, as people look to technology to shop and stay entertained, especially mobile, to stay up-to-date and connect with family and friends.

The research also indicated that while the periods before Ramadan and Eid are the biggest shopping periods, brands must plan ahead to stay relevant and prepared for these shopping peaks, reminding people of what they love by tapping into their preferences.

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