NIMN seeks economic growth through partnership with government
• Marketers charged to repackage agriculture
The National Institute Marketing of Nigeria (NIMN) has reiterated its commitment to ensure the growth of the country’s economy through partnering with the Federal Government.President and Council Chairman of the National Institute of Marketing of Nigeria, Tony Agenmonmen stated this at the institute’s yearly General Meeting held in Port Harcourt.
Agenmonmen noted that though the country’s economic environment had been challenging for all, the institute is hopeful that the re-election of President Muhammadu Buhari might be the needed elixir for the country’s economy to make a rebound.
The institute would take all opportunitie available from government policies to give marketing practice a pride of place in the country. Agenmonmen stated that the Council, , under him in the last one year, had “engaged and interacted with government at various occasions and all levels, with the aim of raising the profile of the institute in government quarters.
“Our inherited debt profile remains high. We have made concerted efforts to drive it down gradually. However, our strategy remains to rebuild the institute to be strong enough to be able to pay these unfortunate debts.
“We, therefore, appeal to our creditors, including some retired employees and corporate organisations, to bear with us as we work hard on the balancing act of keeping the institute strong and drawing down the debts,” he stated. Agenmonmen also disclosed that the institute had, in the past few years, been able to develop a completely new database management system, capable of meeting members’ needs.
Meanwhile, marketing practitioners have been urged to package agriculture and make it attractive as the nation’s creative industry.In his keynote address at the event, media chieftain and former Presidential Spokesperson, Olusegun Adeniyi, argued that the need to make the nation’s agriculture sector a major player in the economy had become imperative since it remains the biggest non-oil sector window to grow the nation’s economy.
The address titled, ‘Marketing Nigeria’s Non-Oil Sector for Sustainable Growth and Development’, observed that despite the nation’s entertainment sector being touted as the largest employer of labour, it does not have a growth potential that can match that of agriculture, if the sector is well-harnessed.
“For instance, between 2017 and 2018, the value of exports in the cocoa sector increased by 33 per cent to US$17.5 milion yearly, while within the same period, the value of exports of oil seeds (sesame) increased by 52 percent to US$274.5million,” he added.One of the highlights of the meeting was the resolution of members to change the institute’s auditors at the end of the year.