ORS activates brand in Uyo, Enugu, others

Sequel to the successful brand activations in Sango-Ota, Ogun State, Ogbomoso, Oyo State and Ilorin in Kwara State, the hair product for women in Nigeria, ORS (Organic Root Stimulator) has moved the activation to Enugu, Abia, Edo and Akwa Ibom states where it is engaging and training over 4000 hairstylists.

The eastern region activation rounded off at Amity Hotels, Uyo, the Akwa Ibom State capital recently, which also saw the inauguration of newly elected executive committee members of the National Association of Hairdressers Barbers and Cosmetologists (NASHCO), Akwa Ibom chapter.

Addressing the hairstylists in Uyo, Mrs. Rosemary Ogundele, Senior Hair Educator for ORS, said the brand was not just here to sell its products but it was part of its corporate social responsibility CSR, tagged ‘Get Noticed, Get Confident”.

According to Ogundele, “our aim is to help women build confidence through their looks and particularly their hair. When a woman is noticed, she becomes more confident in her looks. This is also our corporate social responsibility to society by training these hairstylists across the nation.”

On why the brand has changed from Organic Roots Stimulator, she said, “We found out that there was a lot of imitation in the market with different types of olive oil.”

The ORS brand, which is fit for any type of hair, is considered best by hairstylists across Nigeria.

Addressing the participants, the National President of NASHCO, Dr. (Mrs.) Betty Ishoka admonished NASHCO members to take advantage of the training and make good use of it.

According to her, “we rarely get this kind of opportunity from hair brands but ORS has continued to show that it is not just interested in selling and creating awareness but supports us with extensive training on product use.”

Ishoka also inaugurated the newly elected state excos, who are: Inemesit Nyong Eyoh- President, Flora Akpan- Vice President, Mercy Okon- secretary, Caroline Edet-treasurer, Ime Ekpo- PRO 1 and Ubong Solomon- Social secretary.