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Search for 2018 Indomie heroes ends


With over 400 spectacular stories received across the country, the search for heroic children in the Indomie Independence Day Award (IIDA) has ended. The IIDA event is an annual Corporate Social Responsibility (CSR) activity organised by Dufil Prima Foods, makers of Indomie Instant Noodles, to identify, celebrate and reward Nigerian children for their unique acts of bravery in three categories: Physical Bravery, Intellectual Bravery and Social Bravery.

Marks Analytics & Research Services Ltd and BanahGrace Research Agency were engaged to comb the country and search out outstanding young heroes for recognition. The field search exercise, which lasted for over eight weeks, took place majorly in 12 states: Lagos, Ondo, Rivers, Edo, Akwa-Ibom, Imo, Abia, Kano, Kaduna, Abuja, Jos and Benue states.

The search exercise explored various locations in the country to gather and verify stories about heroic children who are 15 years and below. TVC Communications and Stanbic IBTC support the 2018 edition of the award.

Group Public Relations and Events Manager, Dufil Prima Foods, Mr Tope Ashiwaju noted, “Dufil Prima Foods appreciates the energy that went into the search and the great interest that we received from members of the public.

“Now that the search has ended, we are moving into the next phase of the award, which is the verification and simulation of the stories while the judges sitting to pick the best stories from the many heroic stories we have received will follow afterwards. In this year’s award, we are adding three nominees to that number and we are not leaving anyone behind. Every deserving child from every social economic class across Nigeria is being considered from the received stories for the award.”

On her part, Principal Consultant, BanahGrace, Abiola Olanipekun, said the process was thorough, “We used a fine comb to thoroughly search out these heroes. Aligning with the quality control process at every stage, stories that were not credible or did not meet the set criteria were dropped,” Olanipekun said.

Also speaking, Managing Partner/Principal Consultant of Mark Analytics & Research Services, Mr Magnus Adiele, said serious efforts were made to verify every story with eyewitnesses and other available records. Adiele said, “We painstakingly searched quality stories, inspected events site, gathered facts and conducted in-depth interviews on persons involved and witnesses.”

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