Super Resurs wins best West African lubricant brand award
Despite the harsh macro-economic climate, indigenous organisations are weathering the storm to manufacture brands and products competing favourably in the global market.
One of such companies is Lubcon Limited, whose premium brand, Super Resurs, international oil recently emerged West Africa’s Best Lubricant Automotive Oil 2023.
The Nigeria Lubricants Market stood at 503.50 million liters in 2021 and is projected to register a Compound Annual Growth Rate (CAGR) of 3.48 per cent to reach 597.33 million liters in 2026.
The brand was presented this award at the 12th West African Brands Excellence Awards, which was organised by the African Brands Congress, publishers of The Brands Digest, at the Sheraton Hotel, Lagos, recently.
Other winners in different sectors of the Nigerian and West African economy attended the awards presentation. Receiving the award, Managing Director of Lubcon Oil Limited, Mr. Taiye Williams, commended organisers for such initiative, and congratulated other winners at the event.
Williams said his Ilorin, Kwara State-based company has been deliberate about the quality of products coming out of its high tech plants in Nigeria, Ghana and Ethiopia, where the company produces for the entire African market. He said that Super Resurs 20W-5 is one of the many products from their stable.
While maintaining that his company is the first to adopt nano technology for the production of automotive lubricant oil in Nigeria, he said: “The other products you can find here in West Africa are ordinary synthetic imported motor oils from foreign companies, they are not closed in any ramification to our Super Resurs because we have gone steps further to adapt global best practice in automotive oil production by adopting 3-D Nanotechnology.”
The general Manager, Brands and Marketing, Mr Kunle Farinde, who was also present at the award ceremony, explained that the brand is the only licensed Lubricant plant in Nigeria to produce automotive oils for NNPC retails.
“Few years ago, the Japanese government came to certify our plants and products in Ilorin. Because of that, Lubcon was given the contract to blend and produce lubricant oil for all Japanese automotive products being sold by their Nigerian partner CFAO. We produce Yamalube oil for CFAO-Yamaha. ”
Lubcon is a Nigerian Investment Holding Company playing in the critical sectors of the economy notably the Energy, Oil & Gas, Engineering, Construction,