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theMedia 360 rejigs business model for improved music digital distribution


theMedia 360 Company said it is making a major change to their company’s existing business model, with plans to assuage more entertainers with their digital distributions in the process.

The Lagos-based startup specialises in distributing music contents to different streaming platforms for artists, plan their release, promote their materials and grow their fan base.

It has, however, taken the step further to improve its technology by directly allowing artists to upload their singles, albums, or even videos directly.


theMedia 360 founder Soltesh Iyere disclosed that “these would be a paid service—Say.”

“The company’s focus will only be on artists who have signed up to distribute with their platform, unreservedly booting those without an account.”

Iyere’s latest moves climax the financial difficulties surrounding digital distribution and the enormous cost that is often overlooked by rookies in the industry.

“Asides the new service, the company’s major focus is to help artists keep track of their accruing royalties, without a huge revenue split. theMedia 360 Company’s plan is to help artists solve this growing problem, presenting them with innumerable revenue-generating sources that are difficult to track accurately.”

theMedia 360 Company boss promised real-time support, via phone calls, SMS text, and email for artists to pitch their contents to streaming media platforms, playlisting advice, data-informed recommendations moving forward.

First launched in 2014, the startup previously focused on helping movie actors, producers, marketers monetized their contents on digital platforms, as well as promote artists and brands.


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