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Urban Kitchen season four begins, promises exciting moments

By Sunday Aikulola
01 December 2020   |   3:55 am
Lovers of food should brace up for sumptuous delicacies on screen, as Urban Kitchen, season four, officially begins. The season’s first show was broadcast on November 7, 2020.

Lovers of food should brace up for sumptuous delicacies on screen, as Urban Kitchen, season four, officially begins. The season’s first show was broadcast on November 7, 2020. Content creator, Daodu Omoluku, during a chat with media men in Lagos, said the new season would be on 12 channels across the country.

According to him, “in this season, we have a partner brand that shares this idea with us — that is Power Oil. They are coming as the official oil brand. What this means to us is that we are able to tell our stories from the food perspective. We are also deliberate in choosing what we do. Whatever we do, we try to see it from the angle of food; that is the power that food has over us as a people. Power oil is also expected to spice up The Bargain Power Challenge.”

Speaking further, he said expected guests are Minister of Youths and Sports Development, Sunday Dare, who will be coming to tell the relationship between food and sports; while the Minister of State for Health, Sen. OlorunniMbe Mamora, will come to talk on how Nigerians survived COVID-19 and how food became the only means of survival.

Former governor of Ekiti State, Ayo Fayose, is also expected at the show.

He added that protocols of COVID-19 would be followed while the host of the show still remained Chinonso Arubayi.

In his speech, Sponsorship/Product Placement Manager, Tolaram Group, Opeyemi Awojobi, said Power Oil is proud to be associated with Urban Kitchen.

According to him, “our target audience is women and Urban Kitchen celebrates women. We also intend passing the healthy messages across the entire family during the show. The programme centers on cooking within a budget, which we are associated with.”

Urban Kitchen is owned and created by Sate Television Limited, a Media and Entertainment outfit with its headquarters in Lagos, Celebrities such as, Basketmouth, 9ice, Pasuma, Denrele, Eva and a host of others have been on the show.