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New campaign seeks expansion for Uber


Driver Operations Manager, Nigeria, Tayo Oyegunle; Communications Lead; West Africa, Francesca Uriri; Country Marketing Lead West Africa, Margaret Banasko and General Manager West Africa, Lola Kassim, all of Uber at the media parley to commemorate Uber’s 4th anniversary in Lagos.

As part of its contribution to mobility, as well as rounded development of tourism sector of the economy, Uber has announced its intention to expand its services to cities in Nigeria and other West African countries where their services have not been fully utilised.
The global technology brand, which has been consistent in Nigeria for the past four years, shared this statement at an interactive breakfast session that had members of the media in attendance.

Country Marketing Lead for Uber in West Africa, Margaret Banasko said the company is always on the look out for new innovations and engagements in order to meet up with the rising demands of customers.

“The key objective of this campaign is to re-enforce our commitment as a collaborative, supportive partner that gets customers to the ‘last mile’ in more ways than one.

We support in moments that matter – whether it’s getting to and fro work, picking up your mom from the bus park, or even having a night out with friends.

We are at the centre of establishing emotional connections and supporting personal milestones.”

Talking on how far the brand has gone in terms of customer satisfaction and brand management and expansion over the years, Uber General Manager for West Africa, Lola Kassim, said, “when we commenced operations in Lagos four years ago, it was the fourth city in sub-Saharan Africa to be launched, and was already present in over 140 cities in 40 countries.

Four years later, we are available in 13 cities in Sub-Saharan Africa, and are available globally in over 600 cities and 75 countries, including spanning six continents.

That’s the kind ofexpansion that is aiding urban mobility and bringing movement to cities all around the world.

“Uber provides safe mobility for over 100,000 people, actively using the services, has also more than 8,000 registered drivers who earns daily through the platform.”

Meanwhile, the brand also officially launched a new advert campaign tagged ‘Moment that matter’, which highlights creative collateral across different mediums like television, cinema, radio and digital collateral humanising the real benefits of using Uber around the city in a locally relevant way.

Also as part of activities to reward its fans and customers, Uber Nigeria recently hosted lucky riders on an exclusive boat cruise with its Brand Ambassador, Olubankole Wellington (Banky W).

The lucky riders selected from a competition, joined Banky W and other celebrities for a night of fun and excitement.

The event, which was hosted by the On-Air-Personality (OAP), Folu Storms, had guests enjoying an exclusive boat cruise on the Lagos Lagoon, with lots to eat and drink.

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