Nigerian Breweries Plc. has reaffirmed its commitment to promoting the nation’s cultural richness and unity by sponsoring the 2024 Calabar Carnival and Festivals.
Known as Africa’s largest cultural celebration, the festival is a vibrant showcase of art, music, dance, and diversity, attracting thousands of participants and visitors worldwide.
This year’s theme, “Our Shared Prosperity,” highlights the collective spirit of growth and collaboration.
The Governor of Cross River State, Bassey Otu, said the state is thrilled to present an even greater array of activities, as they come together to celebrate Our Shared Prosperity
Speaking on the sponsorship, the National Trade Marketing Manager, Nigerian Breweries Plc. Mfon Bassey, said the partnership with the Calabar Carnival and Festivals reflects Nigerian Breweries’ dedication to nurturing platforms that celebrate the vibrancy and creativity of Nigerian culture.
Bassey said this sponsorship also serves as an opportunity to connect more deeply with the company’s consumers while fostering unity and pride in our heritage.
The Chief Executive Officer of Okhma Global Limited, Mary Ephraim-Egbas, the official brand marketing company for Carnival Calabar and Festivals, said Nigerian Breweries’ support highlights the core values of the theme.
She said their contribution not only strengthens the festival’s global appeal but also enhances their position as a brand that deeply values cultural heritage.
According to her, this synergy creates mutual benefits, fostering greater market influence and long-term consumer loyalty.
The Chairman of the CRS Carnival Calabar Commission, Gabe Onah, expressed gratitude, noting that Nigerian Breweries has consistently played a pivotal role in bringing the vision of the Calabar Carnival to life.
He said their steadfast support ensures the festival’s success while showcasing Nigerian culture on the global stage.
Onah noted that this partnership exemplifies the essence of “Our Shared Prosperity”, where collective action brings lasting impact and unites communities.”
“Through this collaboration, Nigerian Breweries continues to demonstrate its commitment to supporting Nigerian culture, creating memorable moments, and connecting with consumers across diverse communities. As the 2024 Calabar Carnival and Festivals take center stage, attendees can expect an unforgettable celebration of unity, creativity, and cultural pride,” Onah stated.
