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NIMN tasks members on integrity, inducts new associates

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[FILES] President NIMN, Mr. Tony Agenmonmen.

The National Institute of Marketing of Nigeria (NIMN) has charged members on integrity, saying its key ingredient to successful practice.

Speaking at the induction ceremony of new members into the institute held in Lagos, president NIMN and chair of the council, Mr. Tony Agenmonmen, said earning people’s trust should be their priority.

To market the brand Nigeria, he said, “we need to understand what Nigeria is made of and what makes us Nigerians, then we can present it to the world. It is unfortunate that we have so much positive but tend to dwell more on the negative.”

Agenmonmen, however, charged the members to be good ambassadors of the institute and Nigeria as a whole. Adding, “Membership is not for life, hence only active members reap the full benefits of being members.”

In her presentation on ‘Marketers Take The Lead,’ Head, Marketing, Nestle Water, Gloria Nwabuike, said marketers must develop strategies that deliver business results, and help the company achieve overall goal.

She pointed out some of the traits of a professional marketer to include, hard work, analytical thinking, strategic, courageous. She said, “how far you go depends on how much you put into what you do, enjoy what you do. Think about your result and your post evaluation.”

On the things that could hinder successful practice, Nwabuike highlighted lack of trust, sincerity of purpose, reliability, consistency in performance, commitment to work, integrity and competence as factors. She urged them not to commit to what they cannot deliver.

Over 200 full and associate members were inducted on the day.


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