Thursday, 21st September 2023

Nordica celebrates 20th anniversary in reproductive medicine

By Guardian Nigeria
08 April 2023   |   4:01 am
One of Africa’s leading fertility centres, Nordica Fertility Centre, is to mark 20 years of service in assisted reproduction in the country.

Client Experience Manager, Grace Bisi-Akinlabi; MD/CEO Nordica Fertility Centre, Dr. Abayomi Ajayi and Clinic Manager/Infertility Counsellor, Tola Ajayi at the official/media unveiling of the Nordica’s 20th Anniversary Logo.<br />

One of Africa’s leading fertility centres, Nordica Fertility Centre, is to mark 20 years of service in assisted reproduction in the country.

“This is a milestone in the history of our great brand, which over the years has assisted fertility-challenged couples from all walks of life and all geographical locations within and outside the shores of Nigeria, resulting in the birth of thousands of babies and still counting,” said Nordica Managing Director, Dr. Abayomi Ajayi said at a press briefing to officially unveil the anniversary logo.

According to him, the journey started as the dream of a man that felt that fertility-challenged Nigerian couples needed to avail themselves of the latest technology in the fertility management space at the time.

“The pioneering efforts of a few of us then has led to the evolution of a world class practice in Nigeria comparable to any leading fertility centre in developed cities of the world. We are proud to say that our thrust to bring the latest technology, techniques and skills to bear on the fertility management landscape in Nigeria has seen us chart a course for innovative solutions to the benefit of our esteemed clients over the past 20 years.

“A few notable ones include but not limited to the introduction of various male factor treatments including IMSI and PICSI to help men with low or immotile sperm parameters achieve assisted conception,” he told journalists.

Ajayi also expressed happiness that Nordica introduced a very successful freezing facility to help women achieve conception at later dates. “Achieving conception at later dates may be due to medical or lifestyle reasons such as cancer treatment. The review of our 2022 report showed a post thaw survival rate of 92.2 per cent

“Nordica co-founds the Oncofertility Specialists Association Nigeria to promote Oncofertility awareness and research in Nigeria, and investment in minimally invasive procedures to resolve a myriad of fertility and non-fertility-related challenges, especially for our female clients.

“We also invested in the first non-invasive solution for fibroid management on the West African sub-region and the third on the African continent, the High Intensity Focussed Ultrasound (HIFU), the latest technology, which allows women treat fibroids without any surgical procedure globally,” the managing director explained.

“For me as the Chief Responsibility Officer of this organisation, we are proud to say that we have weathered various storms but come out even stronger by taking steps in the right direction at establishing a sustainable enterprise.

“With a clear vision backed by a formidable team and the Can Do spirit of the dogged Nigerian, we are here today as a testament of what can happen when men stay focussed on a divine call to serve mankind through science. We have built a knowledge-based organisation where continuous learning is the key to our success story.

“With a very heavy investment in our most valuable asset, our people, our focus on building human capital has been at the heart of all we do, because this is what gives us the competitive edge in the market. Our people make the difference.

“Our story is a fulfilment of the English adage which says ‘Mighty Oaks from Little Acorns Grow.’ From our humble beginnings on April 14, 2003 at the Victoria Garden City (VGC) and with a city centre clinic on Turton Street, Yaba, we have since established clinics in Asaba, Abuja, Surulere and Lekki (Fibroid Centre) to give easier and more convenient access to our services.

“It has not just been about running a successful business. It has been about touching lives and creating impact in our operating environment. We have partnered with a number of organisations to give access to free IVF treatments to deserving Nigerian couples.

“Some of these organisations include the Fertility Treatment Support Foundation (FTSF), Fertility Awareness Advocate Initiative (FAAI), Access Bank, The Ibidunni Ighodalo Foundation and the Ali Baba January 1st Concert to mention a few,” Ajayi added.

The Nordica boss, who promised that the company would do more in this area, said it was exploring partnerships which would assist the medical facility give more free treatments to more couples.

“We have vigorously pursued a knowledge transfer initiative through our Physicians Roundtable, which is our special purpose vehicle to help with continuous professional development of specialist and general practice doctors to improve knowledge in the area of fertility management via virtual and physical training programmes.”

“This year, we also want to do more for our medical community partners. We will be hosting a number of training initiatives across our operational centres in Lagos, Asaba and Abuja. We have flagged off the 20th anniversary celebration with this press briefing and unveiling of the anniversary logo.
“On Easter Monday, April 10, 2023, we will be hosting our Nordica Children to a special Children’s party at the Harkunamatata Eko Atlantic City. On the D Day, April 14, 2023, we will host an in house event to cut the anniversary cake with our people and a few friends of the house in attendance. The highlight of the celebration will be our best-kept secret, our own Nordica people’s event.

“We thank the Almighty God for the first 20 years as we look to him to see us through the next 20 years and beyond. We also thank the Nordica people, who have been of tremendous support in making this dream a reality.”

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