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Photojournalists urged to embrace technology

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[FILE PHOTO] Technology<br />Photo: Odd Hill

Photo journalists have been advised to embrace technology and be digitally discerning to meet today’s demands of the job and compete in the global space.

While giving the keynote address during Photo Journalists Association of Nigeria’s (PJAN) annual conference held in Lagos recently, marketing communications practitioner and former president of Association of Advertising Agencies of Nigeria (AAAN), Mrs. Bunmi Oke, said photojournalists must develop a pool of reliable public citizens and help keep a portfolio of newsworthy pictures.

Oke, who is also the Chief Executive Officer of Ladybird Limited, emphasised the need to be digitally-savvy and be able to pool photo archives for speed and collaboration, as “there are responsible and irresponsible ways of practicing photojournalism,” she added.

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She noted that the primary role of photojournalists is to be a visual storyteller by photographing, editing, and presenting images to the public, and as a result they must be able to use digital as well as print photography equipment, editing tools, and publication software.

She said, “Today, brand managers rely on photojournalists to create the best image of their offerings by exposing the newsworthy activities of the companies in good picture qualities.”

Chairman of the association, Mr. Ademola Akinlabi, said it had become imperative for members to improve on the trade through creativity to keep up with the demands of the profession, adding, “Our pre-occupation should be how we can bring in new perspective and creativity into photojournalism and collectively change the face of the practice. We need to up our games if we truly want to survive this very tough terrain, and the only way we can successfully do that is by being open to new ideas and, at the same time, being innovative.”


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