‘Steel Symphony 2’ is 2017 Dulux Colour of the Year
Chemical and Allied Products (CAP) Plc, a subsidiary of UAC of Nigeria Plc, manufacturers of Dulux premium brand of paints has named ‘Steel Symphony 2’ as the 2017 Dulux Colour of the Year.
According to a global team of expert, ‘Steel Symphony 2’ is the colour that reflects the signs of the times and a fresh look at life, a beautiful colour palette, which is simple to understand and yet so new, sophisticated and versatile.
Speaking during a briefing session with professional stakeholders, the Managing Director, (CAP) Plc, Mrs. Omolara Elemide stated that Dulux has taken the leadership role of sensitising Nigerians about the annual global trends, overriding mood and dominant colour.
Elemide described the 2017 Colour of the Year as a must-have colour that is relevant to bring out the aesthetics of homes as well as offices. “Apart from leading in colour mastery, Dulux is renowned for its superior functional performance, beautiful finishes and emotional appeal. The brand has been able to achieve this through knowledge and understanding of the functional, aesthetics and emotional needs of its target customers. These qualities give us competitive advantage and we will continue to work hard to sustain and enhance these brand credentials” she said.
The professional bodies present at the briefing includes; Interior Design Association of Nigeria (IDAN), Nigerian Institute of Building (NIOB), Nigerian Institute of Architects, Nigerian Institute of Quantity Surveyors (NIQS), Nigerian Institution of Estate Surveyors and Valuers (NIESV), Real Estates Developers Association of Nigeria (REDAN) and Dulux Decorators Club.
Also speaking was the Marketing Manager, CAP Plc. Mr. Dominic Oladeji who, noted that the 2017 Dulux Colour of the Year is a calming and soothing colour, which mirrors the calm yearning of hope. He noted that the colour is symbolic especially at this present time of economic decline, by creating a space for calm reflection that would engender hope and positivity.
He disclosed that the colour was chosen based on a constant monitoring of emerging social, economic and design trends happening around the world by a panel of independent design experts from different fields of architecture, design and fashion.
Oladeji advised customers to visit the numerous Dulux Colour Centers (DCCs) and Dulux Colour Shops (DCSs) to meet with well-trained Colour experts to help them in the makeover of their homes and properties.