The Federal Government has reiterated the need to encourage private enterprise participation in order to grow the tourism sector.The Minister of the newly established Ministry of Tourism, Ms Lola Ade-John, disclosed this when she met with a delegation of FTAN top executives led by its President, Mr Nkereuwem Onung, accompanied by the Directors General of the two agencies in the ministry; the National Institute of Hospitality and Tourism (NIHOTOUR), Alhaji Nura Kangiwa, as well as, his counterpart at the Nigerian Tourism Development Corporation (NTDC), Mr Folarin Coker.
The minister used the meeting to restate her task of making the tourism industry viable and attractive to private investors, which she said tops the list of focus she has been tasked with by President Bola Ahmed Tinubu.
According to her, tourism is set to take the number one space in revenue generation in the country, noting that this can only be achieved through effective collaborations and result-oriented partnerships with private sector business and think-tank groups like FTAN.
Earlier, while proposing key areas of focus for the minister, FTAN President, Onung disclosed that suggestions presented to the Federal Government through the minister, for consideration are intended to assist the Tourism ministry in achieving its objective of repositioning the Nigerian tourism industry for growth and development, as a great contributor to the national economy.
FTAN however urged the FG to revisit stalled programmes initiated in the sector, including the National Tourism Master-plan; hosting of the National Council on Tourism, state’s tourism master-plan, as well as, the Tourism Satellite Account (TSA), all of which had been abandoned by previous administrations for non-justifiable reasons despite the huge potential they portend for growing the sector of the economy.
It would be recalled that since the conclusion of the 61st Meeting of the United Nations World Tourism Organisation (UNWTO) Commission for Africa (CAF) and Technical Seminar for Tourism Statistics hosted by Nigeria at Abuja, in June 2018, which recommended and harped on a TSA for African countries, the far-reaching resolutions of that gathering have remained in the dustbin of the Ministry of Culture and Tourism (or Culture, Information and National Orientation).
It is against this backdrop that FTAN reminded the new minister of the need to reactivate the project as a way of lifting and pointing out a new direction for the industry operators and the country’s economy in general.
According to FTAN, FG has to create awareness and understanding of the implementation of TSA which is very important in tracking and keeping records of the National tourism growth and development indices, statistically.
Onung further revisited the controversial National Tourism Master-plan, which since its official launch in 2006 under the tenure of Mr Adetokunbo Kayode, in Abuja, has come under heavy criticism for being too alien, and copied from the UNWTO without adaptation to the Nigerian peculiar environment. Subsequent ministers such as Chief Edem Duke had attempted to ‘domesticate’ it by including the concept of ‘tourism clusters,’ but which was also rebuffed by operators, until its present state of abandonment by various states and private operators.
FTAN however seeks the FG attention to revisit the master plan. This in addition to the idea of allowing individual states of the federation to draw up their own tourism master plans, which FTAN posits will equally serve as a roadmap and guide in the implementation of their tourism development programmes and activities.
Onung emphasised that Nigeria cannot talk about developing the tourism industry without a roadmap to guide it to do so most effectively and efficiently which is the objective of the National Tourism Development Plan as a vital document.
FTAN also seeks the reactivation of the mandatory but now abandoned FG’s hosting of the National Council on Tourism, which was a platform where important national policies and programmes on tourism industry are discussed, far reaching decisions are taken, giving guide and direction to national tourism activities for sustainability and enhancement.
The group also canvassed the formation of Commissioners of Tourism Forum, which it said will bring all commissioners of tourism across the country together and afford them to discuss tourism development issues in their domains as well as offer the opportunity for synergy in national tourism development matters.
The tourism operators’ group, in addition to its proposals before the minister, urged the FG to come up with a calendar of events, which will include all key tourism and hospitality events across the country annually. “Besides giving national tourism events a line of focus and direction in preparedness, it will guide tourists to prepare their schedules to attend tourism and hospitality events in the country by both local and international visitors,” the FTAN president told the minister.
FTAN also advocated the revival of the long rested Presidential Council of Tourism, which it said was a platform to bring together key stakeholders from the public sector comprising line Ministries, Departments and Agencies at all levels of government as well as the organised private sector in the tourism industry with His Excellency, the President and Commander-in-Chief Bola Ahmed Tinubu as Chairman of the council.
Onung also recalled the ‘the thorny issue of Grading and Classification of Tourism and Hospitality establishments’ which he said, “needs to be in place to guide standard operation patterns for tourism and hospitality establishments in the country in line with global best practices.”
Onung also made a case before the minister to be carried along in programmes, events and projects of the UNWTO on tourism development matters and initiatives. “We need to be informed, keep pace, and be carried along in international tourism development issues. This should be in collaboration with the organised private sectors for credibility and legitimacy. For instance, the UNWTO strategy on innovation and education, digital transformation and investments, and others.”
The FTAN boss also noted the necessity for attendance of International Tourism and Hospitality Events. “For instance, the World Tourism Market (WTM), FITUR, INDABA, and others. FG should organise and lead the country’s delegation and attendance of such events.”
Onung however advised the FG to key into the 2030 Sustainable Development Goals (SDGs) Agenda on Tourism of the United Nations and devise means to implement policies to promote sustainable tourism that creates jobs, and promotes local culture and products.
While commending President Bola Tinubu for creating a separate Ministry for Tourism, which Onung said heeded ‘the cry of the industry, he also hailed Ms Ade-John describing her appointment as “worthiest and a good omen and literally the best thing that has happened to the industry in recent years. We believe her emergence will bring to bear in positioning Nigeria as a country that should enormously rely on the tourism industry because of the immense economic values it has to offer.”
Responding, in her brief remarks, Ade-John reechoed President Tinubu’s charge to all the ministerial appointees to revitalise their sectors, even as she thanked the FTAN delegation for the courtesy visit to her office.
The minister assured FTAN of her commitment to create modalities that would make tourism in Nigeria work, with the cooperation of the private sector enterprise stakeholders like the group. She said: “On the abandoned TSA, I am coming from a background of technology and data, so we will ensure TSA works. Presently, I am working closely with all the ministers to ensure that the mandate to which they were appointed by President Tinubu were achieved and do all within their power to ensure they succeed.”
On the issue of carrying FTAN along in government attendance at international events, the minister assured that she is working closely with all the parastatals and the ministry to attend those events in order to tell the world that Tourism in Nigeria is back.
