Adanna Enwezor is the Managing Director of Photizo Life Foundation, a non-governmental organisation established to enhance the mental health, social wellbeing, and economic empowerment of women and youths. She is also the founder of African Hair Summit, sensitising African women to the harmful effects of toxic hair products, promoting the beauty of African natural hair, and creating businesses in the hair industry for women. She is also a public speaker, political analyst and a TV host. She holds a Master’s degree in Global Development in Africa from the University of Leeds, United Kingdom, and a Bachelor’s degree in Sociology from the University of Abuja. She talks about women’s empowerment in this interview.
What inspired your foundation?
My passion to raise health awareness about the toxic chemicals in hair and beauty products, to promote the beauty in African natural hair, and to encourage the local manufacture of healthy organic products.
What were your initial challenges?
Getting funds was a challenge. Also, discrimination by certain organisations that felt the beauty sector didn’t need any attention, totally disregarded the projects, and failed to provide any support.
How do you source funds to carry out your projects? Do you have sponsors?
Funding our projects requires a multifaceted approach. We actively seek partnerships with governmental bodies, non-governmental organisations, and private sector stakeholders who share our vision. For instance, we’ve collaborated with the Federal Ministry of Arts, Culture, and Creative Economy, Small and Medium-Sized Enterprises Development Agency of Nigeria (SMEDAN), MTN, Lush Hair and Guinness. These partnerships not only provide financial support but also amplify our reach and impact.
What are the things you do to empower yourself and women around you?
Empowerment begins with continuous learning and self-improvement. We engage in regular workshops, seminars, and training sessions to stay abreast of industry trends and best practices. For the women around me, we organise educational programmes and hands-on training sessions and provide platforms for them to showcase their talents. Our events, such as the Annual International Women’s Day event, empower hundreds of women and young girls across Africa with training in natural hair care and product formulation. We achieve this through strategic partnerships with industry experts across the continent. The Afro Hair Culture & Beauty Festival serves as an avenue for women to connect, learn, and grow both personally and professionally.
What are the benefits of having empowered women in society or an organisation?
Empowered women are catalysts for positive change. They bring diverse perspectives, drive innovation, and foster inclusive environments. In society, empowered women contribute to economic growth, improved health outcomes, and the overall well-being of communities. Within organisations, they enhance decision-making processes, boost morale, and lead initiatives that drive success.
How can the government promote the economic empowerment of women?
Governments can play a pivotal role by implementing policies that support women’s education, entrepreneurship, and access to financial resources. Investing in skill development programmes, providing grants or low-interest loans for female entrepreneurs, and ensuring equal opportunities in the workforce are essential steps. Collaborations between governmental bodies and organisations like ours can also amplify efforts to uplift and empower women economically.
Aside from running a foundation, you also have the African Hair Summit and Afro Hair & Beauty Festival. How do you manage all these effectively without hitches?
Balancing multiple initiatives requires meticulous planning, a dedicated team, and a clear vision. I prioritise tasks, delegate responsibilities to capable team members, and maintain open communication channels. Our shared passion for the cause ensures that everyone remains aligned with our goals. Regular feedback sessions and adaptability allow us to navigate challenges efficiently and continue our mission seamlessly. Moreover, the African Hair Summit initiatives are launched and powered by Photizo Life Foundation.
How can women tackle their challenges from a position of strength?
Facing challenges with resilience involves self-awareness, continuous learning, and building a supportive network. Women should recognise their inherent strengths, seek mentorship, and not hesitate to voice their ideas and concerns. Embracing failures as learning opportunities and celebrating small victories can also foster confidence and fortify one’s position when confronting obstacles.
